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The Business of Digital Journalism

The Story So Far: What We Know About the Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

The Story So Far: What We Know About the Business of Digital Journalism (PDF) Introduction Chapter One News From... More

Introduction

The story so far: what we know about the business of digital journalism

Few news organizations can match the setting of The Miami Herald. The paper’s headquarters is perched on the edge... More

Chapter One: News From Everywhere

The economics of digital journalism

In early 2005, a researcher at the Poynter Institute published a column that was instantaneously read and—by many—misunderstood. Rick... More

Chapter Two: Traffic Patterns

Why big audiences aren’t always profitable

At first glance, the numbers don’t seem to add up: The New York Times has more than 30 million... More

Chapter Three: Local and Niche Sites

The advantages of being small

TBD.com went out with a whimper, not a bang. In February 2011, just six months after going live, the... More

Chapter Four: The New New Media

Mobile, video, and other emerging platforms

News organizations can be forgiven for feeling that they’re in an endless cycle of Whac-A-Mole. They’ve had fifteen years... More

Chapter Five: Paywalls

The price tag for information

Information wants to be free. Information also wants to be expensive. Information wants to be free because it has... More

Chapter Six: Aggregation

‘Shameless’—and essential

A group of middle school students at Brooklyn’s Urban Assembly Academy of Arts and Letters got a special treat... More

Chapter Seven: Dollars and Dimes

The new costs of doing business

Journalism is expensive and good journalism especially so, but the newsroom usually is not the costliest part of running... More

Chapter Eight: New Users, New Revenue

Alternative ways to make money

“The basic point about the Web is that it is not an advertising medium, the Web is not a... More

Chapter Nine: Managing Digital

Audience, data, and dollars

Although all digital news organizations live in a brutally competitive environment, some companies do much better than others because... More

Conclusion

Lessons, takeaways, and bullet points

"Here’s the problem: Journalists just don’t understand their business.” That’s the diagnosis from Randall Rothenberg, a former New York Times... More

Executive Summary

Chapter One News From Everywhere: The Economics of Digital Journalism Large-scale competitive and economic forces are confronting news organizations, old... More

Acknowledgements and Credits

For “The Story So Far: What We Know About the Business of Digital Journalism”

Acknowledgements We owe a great debt to many people who contributed to this report. While we can’t name them all... More

How Smaller Gets Bigger

"The future of journalism will be a tale of smaller and smaller organizations making a bigger and bigger impact," asserts... More

How Forbes got to $475 million - That’s what a Hong Kong investor has agreed to pay for a firm that two years ago had trouble paying its rent

Are female journalists up to the job of a Jill Abramson interview? - Reporters avoid unflattering discussion about her firing

How to check if that viral video is true - Journalists don’t always verify user-generated content, so readers need to learn how to verify what they see online

The Grand Dame of Florida reporting has retired twice, but she’s still causing trouble - A conversation with the Tampa Bay Times’ Lucy Morgan

Brick by brick - After years of shrinking ambition at The Washington Post, Jeff Bezos has the paper thinking global domination


How to be a decent entertainment reporter (Eric Danton)

“Here’s how not to suck at it: Don’t write like an entertainment reporter”

A First Look update (First Look Media)

“[R]ather than immediately launching a large collection of digital ‘magazines’ based on strong, expert journalists with their own followings, as we imagined earlier, we’ll begin by building out the two we’ve started and then explore adding new ones as we learn”

The White House deploys minders to interviews all the time (WaPo)

“Almost every officially sanctioned exchange between reporters and the proverbial ‘senior administration officials’ is conducted in the presence of a press staffer”

The down-and-dirty history of TMZ (BuzzFeed)

“TMZ’s real engine — what defines its mission, what legitimizes it and sets it apart — is a unique and controversial mix of scandal mongering and investigative journalism”

Bloggingheads

Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute

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Who Owns What

The Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

Study Guides

Questions and exercises for journalism students.