To download the complete version of "The Story So Far: What We Know About the Business of Digital Journalism," a new report on digital news economics from the Columbia University Graduate School of Journalism, click here.
Nancy Andrews, Detroit Free Press’s managing editor for digital media, said, “I saw the comment and checked with the vice president of advertising. She said let’s take the ad off.” So they removed the ad, and forfeited some revenue—but kept readers happy. And it did help editors understand even more about how news video works on the Internet. “People are interested in the raw video content,” Andrews says. “Show me what happened.…You don’t necessarily need the context in video form, too.… Think of it more like a picture that talks than a full story.”
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When you say the cost of video is high and difficult to produce - a factor could be that media is slow to try new tools for video production and posting. They are using the same costly systems that made sense in network TV but don't on the internet. You can produce and post video content with an iPhone or iPad and 1stVideo editing app. Which also includes the ability to send files directly into an online video system that VeriCorder Technology has built specifically for online journalism sites, along with a blog and twitter feed. This automates the process and cuts down on cost substantially. As well the means of production are a fraction of the cost of legacy media. The cost of making video is more in line with the revenue you can expect for online. The advent of the smart phone and tablet work at both ends of news the production and delivery.
#1 Posted by s symons, CJR on Tue 10 May 2011 at 01:15 PM