“Hey! You know what says ‘We’ve got a regularly updating but superficial politics page?” said one Time PR exec to another. “A go-cart! With free t-shirts!”

If you get too close (say, if you are angling for your very own medium-sized schwag shirt), a trying-to-be-helpful, blue shirt wearing Page-ette will offer to program The Page RSS feed into your PDA. I’m learning you have to be very careful out West.

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Clint Hendler is the managing editor of Mother Jones, and a former deputy editor of CJR.