“Hey! You know what says ‘We’ve got a regularly updating but superficial politics page?” said one Time PR exec to another. “A go-cart! With free t-shirts!”










If you get too close (say, if you are angling for your very own medium-sized schwag shirt), a trying-to-be-helpful, blue shirt wearing Page-ette will offer to program The Page RSS feed into your PDA. I’m learning you have to be very careful out West.

Clint Hendler is the managing editor of Mother Jones, and a former deputy editor of CJR.