Don’t these things usually go inside?
Behold, the wrap-around, faux-front cover* of the current Newsweek (the new Newsweek, for “thinking persons”?) mailed to subscribers:
In an article inside about “Reinventing Newsweek,” readers are told that “nearly everything about the way the magazine looks will change.”
*This is our black-and-white scan; The original involves more red.