Savoring Success, Niche Mag Edition

Saveur, the high-end culinary glossy, continues to buck otherwise downward industry trends. The mag has just produced the largest June/July issue in its fifteen-year history, its publisher, publisher Merri Lee Kingsly, announced yesterday—with 22 percent more ad pages and 14 new advertisers compared to last year’s issue.

The single-issue success story is of a piece with Saveur’s overall growth pattern, notes FishbowlNY:

This month’s issue is just the latest taste of Saveur’s incredible ad page growth this year: the Ellie-winning magazine is up 11 percent in ad pages year to date. Kingsly credited the boost to the pub’s alliance with Virtuoso, an international network of luxury travel agencies. Who said the luxury ad market was dead?

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Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.