My best guess at the logic that accounts for the existence of today’s Politico article, “Conservatives embrace the Snuggie”:

1. Snuggies are funny.

2. Joe the Plumber is funny.

3. Grover Norquist, when not scary, is funny. Ditto Tucker Carlson.

4. Therefore, Joe the Plumber and Grover Norquist and Tucker Carlson wearing Snuggies must be exponentially funny.

5. On the Web, to be funny is to be linked.

6. On the Web, to be linked is to exist (cf Jeff Jarvis’s First Principle of the Internet: “it’s not content until it’s linked”).

7. Therefore, an article solely about Joe the Plumber and Grover Norquist and Tucker Carlson wearing Snuggies…must, necessarily, exist.

Or, you know, something like that.

Now, one could point out that the Snuggie-pegged article in question—an entire piece exploring the topic of “conservatives wearing Snuggies,” a piece whose narrative, pretty transparently, functions merely as an excuse for Politico to publish a link-friendly slideshow of said conservatives wearing said Snuggies—represents, in marrying Washington gossip and Internet meme, exactly what many people find so infuriating about Politico: its fluffiness, its glibness, its begging-to-go-viral-ness.

For me, though, I’ll give the outlet a pass this time around (after, yes, having linked to its piece myself). My own logic being…well, see point 1.


[Composite Image: Politico]

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Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.