NewsBeast Notes

Wherein two media brands merge, and the Internet says hmmm

The Tweets:

We’re getting hitched! Daily Beast, Newsweek To Wed

It’s official, we’re merging with @TheDailyBeast

<3 RT @Newsweek It’s official, we’re merging with @TheDailyBeast

@thedailybeast <3 back atcha!

The Ledes:

“It sounds like the start of a bad joke: Barry Diller, Tina Brown and Sidney Harman walk into a (coffee) bar…. And walk out with a Frankenstein merger of their unprofitable media ventures.” (WSJ blog Deal Journal)

Newsweek, the respected American magazine, is to merge with The Daily Beast, the two-year-old news website edited by Tina Brown.” (The Telegraph)

“The faltering 77-year-old news magazine Newsweek will combine forces with the thriving internet upstart the Daily Beast.” (Slate’s “Slatest” aggregator)

Newsweek, an ailing but venerable news magazine just sold for one dollar, and The Daily Beast, an online publication never sold for any money at all, just decided to merge. (ComPost, a Washington Post blog)

The Daily Beast Audience Demographic, as Conceived Through Randomly Chosen Recent Content and Advertisers:

“Must Drunk TV: Primetime’s Biggest Drunks” (link)

“Open Memorandum: Elements of a Possible Peace Deal in Sudan,” by George Clooney (link)

“Most Expensive Bras” (photo gallery) (link)

“Would You Eat This Sandwich?” (link)

  • MasterCard
  • Wingnuts: How the Lunatic Fringe is Hijacking America by John Avlon, published by Beast Books
  • MoMA
  • General Electric

(November 12, 2010 online edition)

The Newsweek Audience Demographic, as Conceived Through Randomly Chosen Recent Content and Advertisers:

“Why the Midterms Matter,” by Jonathan Alter

“America’s Worst Politician,” by George F. Will

“The New Bin Laden: Al Qaeda’s Latest Evil Genius,” by Sami Yousafzai, Ron Moreau, and Christopher Dickey

“Privacy is Dead,” by Jessica Bennett

  • Bose
  • Pfizer’s Celebrex, Pfizer’s Lipitor
  • Rosetta Stone
  • Sleep Number beds

(November 1, 2010 print edition)

The Questions Being Asked Around the CJR Office:

  • What will this look like?
  • Given these two audiences, will the combined entity keep either one happy?
  • Will it make any money?
  • How ever will she have the time?

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Lauren Kirchner is a freelance writer covering digital security for CJR. Find her on Twitter at @lkirchner