Like Brulle and Boykoff, however, Fischer believes more than a few stars will have to align to make that happen.

“It seems like we had a mile’s worth of news in 2012, but climate coverage moved an inch, if that,” he says. “So, what will it take to make it a bigger story in 2013?”

The best answer, it seems, is a lot science, a lot of political and social interest, more severe weather (unfortunately), and no small amount of magic in the press.

Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.