Like Brulle and Boykoff, however, Fischer believes more than a few stars will have to align to make that happen.

“It seems like we had a mile’s worth of news in 2012, but climate coverage moved an inch, if that,” he says. “So, what will it take to make it a bigger story in 2013?”

The best answer, it seems, is a lot science, a lot of political and social interest, more severe weather (unfortunately), and no small amount of magic in the press.


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Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.