A slanted post about the quinoa craze set off a cascade of reproachful media warnings last week, telling consumers that by eating the grain-like vegetable they are hurting people in the Andean region where most of it is grown.

The article, by The Guardian’s Joanna Blythman, drew upon reports that quinoa’s popularity in the Western world has made it unaffordable in parts of Bolivia and Peru where it was once a dietary staple, raising concerns about malnutrition in some places. “In fact,” Blythman wrote, “the quinoa trade is yet another troubling example of a damaging north-south exchange, with well-intentioned health- and ethics-led consumers here unwittingly driving poverty there.”

And such was the simplistic story uncritically echoed by the likes of Andrew Sullivan and The Globe and Mail, which chose the censorious headline, “The more you love quinoa, the more you hurt Peruvians and Bolivians.”

But there’s more to it.

The shortsightedness of Blythman’s piece is surprising, given that it jumps off from a much more comprehensive one that The Guardian had published just two days earlier. That article, by Dan Collyns, addressed the concerns about malnutrition (and disputes over farming in the Andes, which have also become an issue), but added some important context.

Quinoa has enriched many Bolivians, and while the government reported in 2011 that local consumption had declined 34 percent, quinoa’s price, which had tripled, was only part of the reason for the drop. As incomes increased, many people simply switched to processed, Western-style foods. The primary worry is about children in poor parts of the country. Bolivia cut chronic malnutrition in children under five from 22.9 percent in 2005 to 16.5 percent in 2011, but it remains higher in rural, Andean regions, and there is a broad effort underway to resolve the problem. According to Collyns:

This year is the UN’s International Year of Quinoa as the UN Food and Agriculture Organisation recognises the crop’s resilience, adaptability and its ‘potential contribution in the fight against hunger and malnutrition.’

… the Bolivian government - which like its neighbour Peru is heavily promoting quinoa nationally to combat malnutrition - insists Bolivians are eating more of the grain. Annual consumption per person has increased fourfold from 0.35kg to 1.11 kg in as many years “in spite of the high international prices,” Victor Hugo Vásquez, Bolivia’s vice-minister for rural development and agriculture, said.

Following Blythman’s piece, Mother Jones’s food reporter Tom Philpott attempted to put quinoa lovers at ease with a helpful article headlined, “Quinoa: Good, Evil, or Just Really Complicated?” And he took a fair jab at the condescending headline of Blythman’s piece—“Can vegans stomach the unpalatable truth about quinoa?”—by pointing out that it isn’t just vegans who enjoy it.

Not only did Blythman’s article encourage a bunch of equally blinkered copycat posts (and a concerned question on Quora), she also provoked ill-informed responses that rushed to the other side of judgment about the situation in the Andes. Criticizing what he called “the killer-quinoa meme,” The Globe and Mail’s Doug Saunders wrote:

The people of the Altiplano are indeed among the poorest in the Americas. But their economy is almost entirely agrarian. They are sellers - farmers or farm workers seeking the highest price and wage. The quinoa price rise is the greatest thing that has happened to them.

Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.