Among the geoengineering approaches Goodell explores in his book are spraying seawater into ocean clouds to alter their reflectivity, and spraying tiny sulfate particles into the air to offset the amount of carbon emitted into the atmosphere. He said the latter approach could be relatively inexpensive and quickly delivered. On the other hand, the sulfate particles could agglomerate into big chunks once released, proving useless.
Another often-ignored aspect of geoengineering is that, even if it worked, there could be losers as well as winners. If successful, the plan would lower the globe’s mean temperature, but global climate is a complex system. Rain patterns can shift as dramatically as temperature, for example. Will there be some mechanism to compensate farmers in the Sahel, where temperatures have been moderated, but whose crops are now desiccated stumps?
According to Goodell, the state of knowledge of the brave-new-world field of geoengineering is so low that it is dangerous to do anything beyond aggressively funding research in the area. But no matter how we proceed, we need to stop distancing ourselves from the consequences of our actions, he added. This applies to journalists covering the new new thing without context or criticism, or to individuals gorging on their laptop and iPhone while attacking the coal industry. As Time’s Walsh noted, one thing is for certain: “The energy path we’re on is not sustainable for a planet [soon to have] nine billion people.”

The full cycle you are seeing has been observed repeatedly in the IT sector. We call it the Hype Cycle. It has a softer recovery phase after the loss of interest you note. It is a useful management decision tool and we have written a book about its effects and how to work with them.
The Hype Cycle of expectations is formed from two curves - the initial social excitement bell curve and the overlapping but delayed s-shaped curve of engineering and deployment progress.
Though amplified by PR and Marketing, we see the hype cycle as an inevtiable consequence of human interest in new things. Without this social momentum, inertia would not be overcome and change would not happen. So it's not good or bad, or avoidable - it just happens and once you recognise both pattern and timing you can use it to your advantage.
Mark Raskino www.gartner.com/hypecycle
#1 Posted by Mark Raskino, CJR on Wed 7 Apr 2010 at 04:17 PM
Do you acknowledge that it is the best time to get the loans, which can make you dreams real.
#2 Posted by LetitiaTyler, CJR on Sat 18 Sep 2010 at 05:36 AM