A New York Times bestseller about the most widely used human cell line in biological research has inspired wide-ranging debates about scientific ethics in schools, town halls, and other civic venues nationwide…except one very important venue: the news media.

Published in 2010, The Immortal Life of Henrietta Lacks, by Rebecca Skloot, tells the story of a poor, black woman whose cells were harvested without her knowledge from a cervical tumor shortly before she died in a Baltimore hospital in 1951. They were the first human cells to be successfully cultured in a laboratory, and they’ve been replicating ever since, and contributing to an enormous amount of research, including development of the polio vaccine and other medical treatments.

The book rose to fame, however, by highlighting, as Skloot’s website puts it, “the dark history of experimentation on African Americans, the birth of bioethics, and the legal battles over whether we control the stuff we’re made of.” Over the last three years, Skloot has been on the road almost constantly, discussing those issues with hundreds of audiences and interviewers around the country.

Yet, for all that, the press continues to overlook ethical angles when reporting on biological research. Take the coverage of the March 11 announcement that scientists at the European Molecular Biology Laboratory (EMBL) had, for the first time, sequenced the full genome of a “HeLa” cell line—named for its unwitting progenitor—and published it online.

Anticipating questions about the Lacks family’s privacy, the press release assured readers, “No, we cannot infer anything about Henrietta Lacks’ genome, or about her descendants, from the data generated in this study,” but experts quickly took to social media to question the veracity of that claim.

On Twitter, Yaniv Erlich, a geneticist at the Whitehead Institute for Biomedical Research, called the statement a “lie,” and Jonathan Eisen, an evolutionary biologist University of California, Davis, wrote that he was “a bit stunned that the people publishing the HeLa genome appear to not have gotten consent from the family.”

Journalists, on the other hand, seemed not to notice, or even consider, such concerns. Instead, readers got atrocious reports, like one from Gizmodo that misrepresented the very premise of EMBL’s work by suggesting that it somehow invalidated all of the research based on HeLa cells.

The project revealed the full extent to which HeLa cells are different from normal cells, with “widespread abnormalities in both the number and structure of chromosomes.” But scientists already knew that the cells, being cancerous, had undergone numerous mutations as they replicated over the course of decades. That didn’t make them any less useful, though, and EMBL’s data existed in smaller chunks in other databases. The full genome merely promised to a useful reference for future research.

EMBL’s paper, published the journal G3: Genes, Genomes and Genetics, and the press release, sort of suggested that scientists had not been accounting for the abnormalities of HeLa cells (a later blog post by one of the researchers promised that they meant no such thing), but where the group undoubtedly erred was the declaration that nothing could be learned about the Lacks family from its genome.

In an interview, Skloot, who had joined in the social-media discussion, called the episode “yet another example of scientific miscommunication with the press and the public.” She was shocked that not a single reporter had clued into the ethical issues on his/her own.

“I kept thinking, there’s got to be a journalist out there who’s going to ask this question,” she said.

Partly out of frustration with the fact that none did, Skloot wrote an op-ed for The New York Times that ran in the March 23 Sunday Review under the headline, “The Immortal Life of Henrietta Lacks, the Sequel.” It confirmed that EMBL scientists had not consulted Lacks’s family before publishing the HeLA genome, and explained that, “After hearing from the Lacks family, the European team apologized, revised the news release and quietly took the data off-line.”

Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.