TPM’s Zachary Roth (a former CJR contributor) attempted to contact Will by phone and e-mail to ask him about the distortions in his column, but Will never responded. At a certain point, as Grist’s David Roberts noted on Sunday, it seems “futile” to keep refuting the same arguments. So what do we do? For starters, it would be nice to see opinion pages be more discerning about what they publish (and that goes for environmentalist screeds as well as those from deniers). But we might also consider the possibility that journalists are doing a fairly good job covering this story. As American University professor Matthew Nisbet suggested in a recent article for the Skeptical Inquirer:

The continued perceptual gridlock on climate change has little to do with science literacy, a lack of respect for science, poor reporting on the part of journalists, or a decline in the science beat at major news organizations such as CNN. Indeed, it is time to stop blaming the public, journalists, and media conglomerates. The communication burden instead rests with political leaders, scientists, advocates, and policy experts.

I still believe that journalists must continue to shoulder some of that burden, however, and one cannot ignore the undue influence of the “mainstream” media’s few remaining global-warming deniers.

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