“In the course of work, if a candidate says one outlandish thing after another, the media should recognize that as a strategy,” Myers said in an interview.

Time will tell if that’s Wurzelbacher’s plan. In the meantime, reporters here should continue weighing his rhetoric to achieve some story balance, while remaining mindful that their coverage of Wurzelbacher is supposed to help inform the public.

T.C. Brown covered government and politics in the Ohio Statehouse Bureau for The Plain Dealer of Cleveland for more than 17 years, and he has also written for other local, state and national publications. Brown is a founding partner in Webface, a social media communication company.