We’re in a boom time for analytical Web journalism that uses data to make politics and policy compelling to readers. Since parting ways with The New York Times, Nate Silver has been hiring staff in preparation for launching an expanded FiveThirtyEight site under the Disney corporate umbrella. At Silver’s former home, meanwhile, David Leonhardt is heading up a new data-focused project that will cover economics, politics, sports, and more. And just this morning, Wonkblog creator Ezra Klein announced that he is leaving The Washington Post for what is likely to be a large-scale independent venture.
Even though it doesn’t cover politics and policy, there’s another publication that belongs in this discussion: Grantland, the ESPN-owned sports and pop culture site. Like Wonkblog and FiveThirtyEight, Grantland is a largely independent satellite of a larger media brand; it was spun off from ESPN under the direction of editor Bill Simmons and given significant creative freedom to experiment with format and content. And though the site may be best known for its long, writerly features (including a spectacularly ill-conceived story on the inventor of a new golf putter last week), its most notable contribution to the visual grammar of the Internet may come from the young contributors to its sports coverage, who are developing creative ways to combine stats-based analysis, commentary, and illustrative visual examples. While this approach is a natural fit for sports coverage, it offers lessons for coverage of politics and policy as well.
Over the past few years, journalists and designers have experimented with how to combine visuals and text more effectively. Two models have been especially successful. At one extreme are splashy, expensive, heavily engineered multimedia extravaganzas like The New York Times’ “Snow Fall” or its South China Sea story. We’re starting to see experimentation with similar approaches in special investigations or long features on politics and policy as well. For instance, the Detroit Free Press’s acclaimed investigation “How Detroit Went Broke” integrated charts, animated graphs, and video interviews into its main narrative. While often compelling, this type of story is expensive and difficult to replicate on a consistent basis. The other approach that has worked extremely well is the “chartblog,” which features quick, punchy explanatory Web items built around a chart or graph. Much of the content at Wonkblog or the earlier version of FiveThirtyEight follows this model.
Grantland’s best analytical work succeeds by blending the virtues of these different approaches while sidestepping their pitfalls—offering more narrative and multimedia variety than a typical chartblog, more voice and better integration of data than a traditional news article, and a less demanding and time-consuming user experience than “Snow Fall.” The result is a form of readable, smart, creative coverage that doesn’t take buckets of money, or weeks of time, to produce.
Grantland’s NBA coverage in particular stands out. Lead NBA writer Zach Lowe bases his analyses on statistics rather than anecdotes, but uses illustrative YouTube clips and animated GIFs as well as annotated stills from game footage to show how player and team tendencies help create the patterns we observe in the data. For instance, this recent column on the improvement of Indiana Pacers star Paul George, who has become one of the best players in the league, uses a series of still images from games (including one annotated with an arrow and text) to illustrate improvements in George’s ball-handling and decision-making. The images are integral to the data-based analysis, but they appear in the flow of the text. Another Grantland contributor, geography professor Kirk Goldsberry, uses shot charts to illustrate player shooting efficiency statistics by floor location and frequency—which often allows him to challenge conventional wisdom about players like Boston Celtics point guard Rajon Rondo (who is actually now a good midrange shooter).
Along similar lines, Grantland baseball contributor Ben Lindbergh has created memorable columns using animated GIFs to illustrate variation in the pitch-framing abilities of catchers and how Derek Jeter compares with a top defensive shortstop. In both columns, Lindbergh identified well-chosen examples to show how individual skills translate into meaningful statistical differences between players. (Grantland football contributor Chris B. Brown also uses animated GIFs effectively to illustrate team and individual tendencies using specific plays as examples.)