In reality, presidential election outcomes can almost never be attributed to a shift in a single demographic group. Likewise, most campaigns are decided by the popular vote, not the details of the Electoral College. For both reasons, journalists should keep their eye on the big picture. While forecasting models are hardly perfect, they have persuasively shown that presidential elections are shaped by fundamental factors like incumbency and the economy, which tend to move demographic groups roughly in parallel. Obama appears to be overperforming among women now, but campaigns tend to move voters toward the outcomes we’d expect given the fundamentals. The implication is that Romney’s standing among women is likely to recover somewhat. As I recently noted, campaign shocks to candidates’ standing in general election trial heats are largely transitory at this stage of the campaign (link requires subscription). Though the gender gap will persist, Republican women and GOP-leaning independents are likely to find reasons to return home after contraception leaves the news, Romney’s rivals stop attacking him, and the conventions remind them of their partisan loyalties.
In the end, the contraception controversy is a real policy issue with vastly more significant consequences than the Etch-a-Sketch gaffe. But like that episode, its impact on the presidential campaign will likely soon be forgotten.

Journalists and others should keep their eye on the swing states. That's where the campaigns are focused.
The current state-by-state winner-take-all method of awarding electoral votes (not mentioned in the U.S. Constitution, but since enacted by 48 states), ensures that the candidates, after the primaries, will not reach out to about 76% of the states and their voters. Candidates have no reason to poll, visit, advertise, organize, campaign, or care about the voter concerns in the dozens of states where they are safely ahead or hopelessly behind.
Presidential candidates concentrate their attention on only a handful of closely divided "battleground" states and their voters. There is no incentive for them to bother to care about the majority of states where they are hopelessly behind or safely ahead to win. 9 of the original 13 states are considered “fly-over” now. In the 2012 election, pundits and campaign operatives agree already, that, at most, only 12 states and their voters will matter. They will decide the election. None of the 10 most rural states will matter, as usual. About 76% of the country will be ignored --including 19 of the 22 lowest population and medium-small states, and 17 medium and big states like CA, GA, NY, and TX. This will be more obscene than the 2008 campaign, when candidates concentrated over 2/3rds of their campaign events and ad money in just 6 states, and 98% in just 15 states (CO, FL, IN, IA, MI, MN, MO, NV, NH, NM, NC, OH, PA, VA, and WI). Over half (57%) of the events were in just 4 states (OH, FL, PA, and VA). In 2004, candidates concentrated over 2/3rds of their money and campaign visits in 5 states; over 80% in 9 states; and over 99% of their money in 16 states.
More than 2/3rds of the states and people have been merely spectators to presidential elections. They have no influence. That's more than 85 million voters, and 200 Americans ignored. When and where voters are ignored, then so are the issues they care about most.
Policies important to the citizens of ‘flyover’ states are not as highly prioritized as policies important to ‘battleground’ states when it comes to governing.
The number and population of battleground states is shrinking as the U.S. population grows.
Because of the state-by-state winner-take-all electoral votes laws in 48 states, a candidate has won the Presidency without winning the most popular votes nationwide in 4 of the nation's 56 (1 in 14 = 7%) presidential elections. The precariousness of the current state-by-state winner-take-all system of awarding electoral votes is highlighted by the fact that a shift of a few thousand voters in one or two states would have elected the second-place candidate in 4 of the 13 presidential elections since World War II. Near misses are now frequently common. There have been 6 consecutive non-landslide presidential elections (1988, 1992, 1996, 2000, 2004, and 2008). 537 popular votes won Florida and the White House for Bush in 2000 despite Gore's lead of 537,179 (1,000 times more) popular votes nationwide. A shift of 60,000 voters in Ohio in 2004 would have defeated President Bush despite his nationwide lead of over 3 million votes.
#1 Posted by oldgulph, CJR on Fri 6 Apr 2012 at 02:27 PM
Presidential elections don't have to be this way.
The National Popular Vote bill would guarantee the Presidency to the candidate who receives the most popular votes in all 50 states (and DC).
Every vote, everywhere, would be politically relevant and equal in presidential elections. No more distorting and divisive red and blue state maps. There would no longer be a handful of 'battleground' states where voters and policies are more important than those of the voters in more than 3/4ths of the states that now are just 'spectators' and ignored after the primaries.
When the bill is enacted by states possessing a majority of the electoral votes– enough electoral votes to elect a President (270 of 538), all the electoral votes from the enacting states would be awarded to the presidential candidate who receives the most popular votes in all 50 states and DC.
The bill uses the power given to each state by the Founding Fathers in the Constitution to change how they award their electoral votes for President. Historically, virtually all of the major changes in the method of electing the President, including ending the requirement that only men who owned substantial property could vote and 48 current state-by-state winner-take-all laws, have come about by state legislative action.
In Gallup polls since 1944, only about 20% of the public has supported the current system of awarding all of a state's electoral votes to the presidential candidate who receives the most votes in each separate state (with about 70% opposed and about 10% undecided). Support for a national popular vote is strong among Republicans, Democrats, and Independent voters, as well as every demographic group in virtually every state surveyed in recent polls in closely divided Battleground states: CO – 68%, FL – 78%, IA 75%, MI – 73%, MO – 70%, NH – 69%, NV – 72%, NM– 76%, NC – 74%, OH – 70%, PA – 78%, VA – 74%, and WI – 71%; in Small states (3 to 5 electoral votes): AK – 70%, DC – 76%, DE – 75%, ID – 77%, ME – 77%, MT – 72%, NE 74%, NH – 69%, NV – 72%, NM – 76%, OK – 81%, RI – 74%, SD – 71%, UT – 70%, VT – 75%, WV – 81%, and WY – 69%; in Southern and Border states: AR – 80%,, KY- 80%, MS – 77%, MO – 70%, NC – 74%, OK – 81%, SC – 71%, TN – 83%, VA – 74%, and WV – 81%; and in other states polled: CA – 70%, CT – 74%, MA – 73%, MN – 75%, NY – 79%, OR – 76%, and WA – 77%. Americans believe that the candidate who receives the most votes should win.
The bill has passed 31 state legislative chambers in 21 small, medium-small, medium, and large states. The bill has been enacted by 9 jurisdictions possessing 132 electoral votes - 49% of the 270 necessary to bring the law into effect.
NationalPopularVote
Follow National Popular Vote on Facebook via nationalpopularvoteinc
#2 Posted by oldgulph, CJR on Fri 6 Apr 2012 at 02:29 PM
If I understand oldgulph's point, it is the winner of the entire national popular vote should be president.
I wonder if he would consider awarding electorial college votes on a porportion of the popular vote in the states, as is done in Maine and Nebraska. If Smith won 49% and Jones won 51%, the 8 votes of my state, Massachusetts would be split evenly.
Or would he suggest the winner be the winner of the entire national popular vote? I think this is what he proposed, if I understand him correctly.
#3 Posted by David Reno, CJR on Mon 9 Apr 2012 at 02:10 PM