Analyzing journalists’ Twitter bios

According to the gospel of the online age, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.

The Twitter Bio Generator parodies this struggle. Click the “Generate now” button and you’ll get a mashup of the Twitterverse’s most commonly used phrases: “bacon enthusiast,” “professional Twitter practitioner,” “explorer.”

We found ourselves wondering what a real Twitter bio reworking would look like, so we asked two media marketing experts to evaluate the digital brands of some of the industry’s notable figures. Here’s what they came back with.


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Lene Bech Sillesen is a CJR Delacorte Fellow. Follow her on Twitter at @LeneBechS. This story was published in the March/April 2015 issue of CJR with the headline, "Build your brand."