For four solid weeks in the middle of summer, a growing legion of US soccer fans cling to radios, laptops, and television screens as the 20th World Cup takes place in Brazil. What was once a niche sport is becoming mainstream–over 24 million Americans watched the last final in 2010–and media coverage has expanded to match in kind.
Edirin Oputu is a former assistant editor at CJR. Follow her on Twitter @EdirinOputu
