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In the category of fun things you learn while being a media reporter, today I learned that Bloomberg LP prefers the word “escalate” to “transfer.”
As in, when calling the main Bloomberg switchboard (212 318-2000), you might be lucky enough, as I was, to twice be promised—first by a recording, and second by a operator—that your call will be “escalated” to the appropriate party.
Strange place, that Bloomberg.
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