The Media Today

The media today: Donald Trump vs. the NFL

September 25, 2017

From an early-morning contest in London’s Wembley Stadium to a Sunday-night game just outside of America’s capital city, no one was sticking to sports. Thirty-six hours after President Donald Trump told an overwhelmingly white crowd in Alabama that NFL players who kneel in protest during the National Anthem should be “fired,” scores of players—many more than in previous weeks—took a knee. They were backed up by shows of solidarity from teammates, coaches, and even owners.

Trump’s comments, which he made at a Friday-night rally in support of Alabama Senator Luther Strange and expanded upon with a series of tweets over the weekend, drew blanket coverage. From a media perspective, this is another example of Trump’s ability to make every story about him. NFL players have been protesting during the National Anthem for more than a year, beginning with former 49ers quarterback Colin Kaepernick. They knelt, or raised a fist, to bring awareness to police brutality, institutional racism, and other big-picture issues affecting Americans of color. By lashing out over the weekend, Trump heightened the attention paid to the protests, but he also hijacked the issue.

Some have argued that Trump is using the issue as a distraction, attempting to appeal to his base while creating a news cycle that overwhelms coverage of the stalled Obamacare repeal effort, revised immigration ban, and continuing Russia investigation. Even if that is true, the president issuing racist diatribes against athletes participating in the country’s most popular sport, calling into question their patriotism and their right to protest, deserves the volume of coverage it has received.

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Throughout the day, player reactions dominated the news. Analysis of Trump’s words and the expected protests appeared early and often during televised pregame shows. Fox, CBS and ESPN showed the anthem live, a break from their normal practice of going to commercial during the singing of the Star-Spangled Banner. This morning The New York Times and The Washington Post each went with four-column, A1 photos of anthem protests, while both New York tabloids splashed the story on their front pages.

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Below, more on a day of protest across the NFL.


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Pete Vernon is a former CJR staff writer. Follow him on Twitter @ByPeteVernon.