Depending on your tastes, this weekend’s launch of Politico 2012 LIVE might be the Second Coming of Christ or the first sign of the Apocalypse.

The new vertical was launched Sunday, with a front-page Sunday Times story to herald its arrival (to be fair, the Times piece also paid lip service to smaller players like Talking Points Memo and RealClearPolitics). As the name suggests, “2012 LIVE” provides a barrage of 2012 elections information and comes across as a kind of Politico Poutine—fried-up regular Politico covered in gravy and cheese curds and whatever other salty deliciousness you can find in the pantry. Made for quick, messy consumption, it is complete and utter excess for the elections glutton. From the Times article:

It will start a Web site, 2012 Live, this weekend that will serve as a home for what Mr. VandeHei described as “tons and tons of stories” in addition to the kind of minutiae that Politico believes political enthusiasts can never get enough of—politicians’ daily schedules, county-by-county demographic data in key primary states and historical voting trends.

There will be biographies in micro-detail, right down to midlevel state campaign consultants and unelected local political leaders. If you do not know who Rich Ashooh is, you will after reading Politico’s new site. (Hint: he is a lobbyist in New Hampshire who reportedly has “an impressive Rolodex.”)

A quick look around the site today reveals micro-reporting on the latest sound bites: “T-Paw: Obama a ‘chicken’”. There are “candidate hubs” with collated stories on each of those unannounced candidates doing the rounds—you can see “T-Paw”’s here. There are other hubs for the four early primary and caucus states—Iowa, New Hampshire, South Carolina, and Nevada. And there’s a map that tracks where candidates are heading and where they have been across the country; Jeremy W. Peters described it in his Times piece as “a feature resembling the Santa Tracker for children on Christmas Eve.” Here is a sample, with the focus on Iowa:










For a fuller taste of what’s on offer, here is what this morning’s press release says you can find on the site:

· Candidate Hub: A one-stop location for the most up-to-date news and analysis on each of the likely candidates, aggregated from POLITICO and other top media outlets.

· Calendar: A comprehensive campaign trail calendar, featuring scheduled candidate appearances, filing deadlines and primary dates.

· Endorsement Tracker: POLITICO identifies the most important kingmakers and sends reader alerts when they endorse a candidate.

· Key Staff List: A roster of the advisers and consultants working for the presidential hopefuls, including campaign field staff in the early states.

· Polling Center: A collection of the latest surveys testing the GOP nomination field and matchups against President Obama.

The release also promises: “Robust partnerships with leading newspapers in these states - The Des Moines Register, New Hampshire Union Leader, Las Vegas Sun and the (Charleston, S.C.) Post and Courier - provide added insight and analysis for POLITICO readers.” A Politico spokesperson e-mailed me explaining the partnerships further: “As part of the partnerships, POLITICO shares and receives content from its newspaper partners. In addition, POLITICO and the partners plan to work with each other on co-producing special coverage related to the campaign trail. POLITICO also plans to host an early state event in Washington, D.C. later this year featuring reporters from each newspaper.”

Joel Meares is a former CJR assistant editor.