NPR CEO Vivian Schiller has resigned following the controversial release of a video showing an NPR fundraiser describing the Tea Party as racist and saying that the network would be better off without federal funding. Just Monday, Schiller had spoken publicly about the importance of federal funding to NPR.
The video, as you by now probably know, was the work of conservative videographer James O’Keefe from Project Veritas. O’Keefe’s latest Punk’d-like sting was to invite NPR Foundation Senior VP Ron Schiller (no relation to Vivian) and colleague Betsy Liley to lunch in Georgetown with two men, posing as members of a front group for the Muslim Brotherhood, who were ready to hand over $5 million to the public broadcaster. With a hidden camera watching on, the two fake (potential) funders goaded Ron Schiller into making a whole number of foolish statements (at least from a “things you can and can’t say in public” perspective): Tea Partiers were “seriously racist, racist people,” Juan Williams’s firing was a move of which NPR should be proud, liberals were more intellectual than conservatives, and NPR would be better off without federal funding.
Ron Schiller, who had already taken a job with the Aspen Institute and was to leave NPR in May, resigned officially Tuesday night. Vivian Schiller’s resignation was announced Wednesday morning. After some initial confusion about whether she had resigned voluntarily or was “ousted”—as NPR media reporter David Folkenflik had reported in a tweet—NPR Board Chairman David Edwards said in a press conference Wednesday morning that Schiller “offered to step aside if that was the board’s will and the board ultimately decided that was in the best interest of the organization.” An NPR spokesperson I contacted would not comment further on the specifics of the resignation but the presser in which it is discussed is here.
On the surface, it’s easy to see why Schiller was scapegoated. The stunning bungling of the Juan Williams controversy last year—and Williams’ subsequent crowing from his new full-time perch at Fox News—damaged NPR’s reputation as a balanced, fair, and non-partisan news outlet (whether that reputation was a fair assessment to begin with or not) and stirred a loud and angry move from the right to defund the broadcaster. By lopping off its own head today, NPR is essentially saying, “Look how fair we are” in an effort to preempt right wing attacks and further calls for government defunding.
But the network’s overreaction to this manufactured semi-scandal might end up doing it more harm than good. Ron Schiller was not a journalist, or a program executive, or someone who had anything at all to do with NPR’s editorial operations. He was a professional glad-hander tasked with wining and dining and nodding in agreement with rich people so that they would give him money. And Schiller was good at his job by all accounts—his team racked up $2.5 billion over four years in his time at the University of Chicago. Fundraisers generally have minimal influence over the editorial side,* and the uproar over Schiller’s comments smacks of willful ignorance of how fundraising works on the part of people who know exactly how fundraising works.