Besides the mini-doc, the site presents health care facts (“The Centers for Medicare and Medicaid Services (CMS) reported that the cost of Medicare Part D is $189 billion less than predicted”), health care horror stories from victims in foreign countries, and case studies from those countries discussing such things as low doctor salaries, underinsurance, and quality of care.

The press needs to realize that sites and campaigns like these don’t just spontaneously come together. They are inevitably cynical publicity efforts on the part of corporations that, when it comes to health reform, primarily have their own financial interests in mind. No doubt there will be more slick PR jobs and messages racing to the public through all kinds of groups. It’s beginning to sound a lot like 1993-94. For the press and the public, it’s caveat emptor once again.

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