As a journalist and especially as a blogger, I sure picked a hell of a time to move to Los Angeles. No sooner did I settle here late last fall than my fellow writers in the film and television industries went on strike. I’ve never done their kind of writing in a professional capacity, but the more I’ve engaged with the issues at the center of the current dispute between the Writers Guild of America and the Alliance of Motion Picture and Television Producers, the more I’m convinced that bloggers could soon find themselves making similar complaints against their own employers.

Yes, dear reader: the Bloggers Guild of America may be on its way. The dispute between screen and television writers and media conglomerates has its roots, after all, in the Web. The sweeping changes it has impelled in the media over the past decade or so have made film and TV writers feel less in control of the products of their labor. The current strike is the culmination of that: the writers are fighting for additional compensation when a product they’ve created for film or TV is distributed in some form over the Internet. Their current compensation? Nothing.

Bloggers often earn that same salary. There are exceptions, of course, those fortunate few who have become quasi-celebrities in their own right and found themselves, and their sites, snatched up by major media companies (which in some cases are owned by the same large conglomerates that the Hollywood writers are, as of this writing, striking against). These big media outlets are making money from the Web traffic that bloggers bring, via the online advertisements that that traffic helps to sell.

And blog traffic is growing. According to Technorati, which compares blogs with mainstream media Web sites using “inbound...

Complete access to this article will soon be available for purchase. Subscribers will be able to access this article, and the rest of CJR’s magazine archive, for free. Select articles from the last 6 months will remain free for all visitors to CJR.org.