For several years as an editor at The Wall Street Journal I was invited by my college alumni association to speak about journalism to undergrads at the group’s annual Career Night. This involved a panel discussion with three or four others in the field talking about what we did, how we did it and—of primary interest to the audience—how we got our first jobs.
My regular panel mates worked at CBS News, The New Yorker, and the AP, and they’d talk about great stories they’d covered and great places they’d been on the company dime. When it was my turn, I felt it was important to paint a more realistic picture for people just starting in the business, so my advice was that they could learn everything they needed to know about my field—newspapers—by reading Sherlock Holmes.
In The Man With the Twisted Lip, the great detective solves the case of a guy who has “disappeared” in London. Neville St. Clair was a reporter who disguised himself as a disfigured beggar to research a story on life in the streets. He set up shop near the Bank of England, capered and quoted Shakespeare, and he quickly found he could make far more money panhandling than as a journalist. So without telling his wife, he quit the paper and became a beggar full time, moving his family to the suburbs and commuting to “business interests” in the city.
On hearing this and its relation to the laughable pay and benefits at the small papers where they’d likely land their first jobs, most of the kids hustled down the hall to workshops on med school and investment banking.
But not everyone. College grads still flock into journalism—or at least until very recently they did—ambitious, well-educated, and hopeful that despite the career carnage all around them they’ll be the exception to the rule. They’ll wrangle internships at big papers and get hired by small ones, where they’ll get direction but little training at a bit over minimum wage when calculated by the hours they’re expected to work, supplying their own cars and, at many papers out in flyover country, even their own cameras. Some will make it, some won’t, and the beat goes on.
Despite this kind of dedication—or stupidity—by the worker bees, many publishers these days find they still can’t make a buck. Gradually, this is an industry that has collapsed into itself. Long enjoying monopoly markets, low levels of debt, high profit margins, and an apparently bottomless labor pool, most publishers were loath to give up a good thing, and consequently failed to recognize the forces for change building around them. When they did, they often reacted with half measures or they over-reacted, lurching from fad to fad hoping for salvation: hyperlocal coverage, “civic journalism,” ads on the front page, “sponsored” news pages on issues of interest to local advertisers, joint ventures with local broadcast outlets, blogs, blogs on blogs, the list goes on. Trendiness, thy name is Gannett.
Amid all the angst and hand wringing, though, I keep reminding myself it’s the business model that’s failed, not the journalism. In a fully wired, 24/7 world, news has never been more available and probably has never been more important than now. The audience—readers, listeners, people—still look for and respond to information on developments that affect them, their families, or their communities. And the press’s watchdog role is still vital to the workings of government and democracy. Surrounded by a free press, Americans can be unmindful or even neglectful of it. But those who doubt its importance need only look to Tibet, Cuba, or Zimbabwe.
After thirty-three years in newspapers, I bailed out in January. I’d had a good run, reporting events as varied as the 1981 air traffic controllers strike, mine fires in Pennsylvania, and the handover of the Panama Canal. As an editor, I had a front row seat on three wars, the impeachment of a president, and the 9/11 terror attacks. The coming of Rupert Murdoch was just too much, however, and I left the Journal for a policy post at the International Broadcasting Bureau, the agency that oversees the Voice of America, Radio Marti, and other government broadcasters. Yes, there is life after newspapers.
Examples die hard, though. My daughter is studying photography in college and hopes to land a job as a shooter on at least a medium-sized paper when she graduates. She’s pretty good, too, and just might do it. But I warned her not to make a career of it. That’s the advice I’d offer others as well. If you’re interested in journalism, even now, give it a shot. It’s a great way to learn about the world, develop communication and analytical skills, and provide a public service. But over the long haul, there’s more stability and better money to be made panhandling.
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The steady drip of layoffs and buyouts, slowly desiccating once-vibrant newsrooms around the country, has also produced a reservoir of anger, sadness, fear, uncertainty—even some cautious optimism here and there—among reporters and editors who invested years, decades in some cases, of their lives to print journalism. We’ve asked anyone so inclined to channel these emotions, not into rant—although there will be a bit of that—but rather into reflection on what went wrong, and where we might go from here. We will publish one per day, under the headline “Parting Thoughts.” All of the letters we publish will be collected here.





I'm a lifer who believes we should go to our graves holding the power biggies' feet to the fire, but you made me smile. Thanks.
Syd Schanberg
Posted by Sydney Schanberg on Mon 4 Aug 2008 at 07:26 PM
Mr Schanberg, five days before the communists marched into Phnom Phen you wrote that "it is difficult to imagine how their lives could be anything but better with the Americans gone". Indeed, you described the Khmer Rouge as nationalist heroes fighting against the imperial bully.
If you believe that your mission is to hold those with power accountable, who holds you accountable?
Posted by Ralph C. on Tue 5 Aug 2008 at 12:14 AM
I got a laugh out of this--before it made me sad.
Posted by Karen on Tue 5 Aug 2008 at 10:19 AM
People like Schanberg are the reason readers distrust newspapers and part of the reason why a whole legion of fools went into journalism thinking they could change the world. Those same fools grew up to be the aging, clueless editors of today who use words like "hip" in discussions about how to attract younger readers through the latest gimmicks.
Winston, it makes me very happy to hear you give honest words of caution to students thinking about going into this field. The truth is that it was always difficult to make it to the top tier, but today, with every newspaper laying off reporters and editors, it's near impossible even if you're an amazing journalist.
I got out because of the terrible pay, the bad work environment, the ridiculously low morale in the newsroom and the stupidity of the top level editors.
I may have wasted more than a few years of my life in this field, but I'm glad I got out when I did. Hopefully your honest advice will prevent a few kids from making the same mistake and thinking they can make a career out of journalism, because unless they're well-connected or very lucky, they're going to be destitute and unappreciated in a miserable job.
Posted by Mike on Tue 5 Aug 2008 at 11:45 AM
I did a story for an alt in New Orleans about 15 years ago, panhandling in the French Quarter. After eight hours I made $40 panhandling. I was paid $25 to write the story.
Posted by Brian Clarey on Tue 5 Aug 2008 at 12:08 PM
As someone who "sells" to newspapers I have noticed a few things that have caused the demise of the daily newspaper.1.The desire for exclusivity and 2.The Internet. Faster flowing and freer information without too many handcuffs. 3.More information from the people and not the fat cat columnists who were writing to a "certain" audience and the publishers who kissed their audiences asses with journalism ethics damned. No wonder ad space is down 37% per year for the last few years in newspapers. Wrong business model is absolutley correct
Posted by Craig Ridley on Tue 5 Aug 2008 at 12:31 PM
You're dead on, Craig. As a journalist who spent 5 years on the business end, we simply refused to acknowledge that the Internet -- especially social networking -- has provided the masses with an unfiltered way to obtain the news they need. It's difficult to be a gatekeeper when your customers are tearing down the fence.
Had we been smarter, the industry would have torn down the ivory tower business model and developed a "traffic cop" model, where we assist the reading community in managing and moderating the flow of news and reader feedback.
Posted by Rich K on Tue 5 Aug 2008 at 01:10 PM
As a reporter who got tired of the newspaper death roll, I'm trying my hand at hyper-local citizen journalism on the Internet. I am now often the only reporter at local news events or find my-self explaining the basics to newbies who've been shoved out on the street with little training and even less editorial over sight.
And the Internet's not the answer either folks. It might be fast, but readers expect content to be free, and advertisers are very sloooooow to make the move.
Posted by Sue G on Tue 5 Aug 2008 at 06:25 PM