behind the news

Violating the "Contract of Correction"

Corrections requests get backlogged at The Washington Post
March 27, 2009

Roughly a year ago, The Washington Post embarked on what has become a seven-part investigative series about housing issues in D.C. The sixth installment examined the dispersal of $30 million earmarked to “rid the District of dangerous, dilapidated properties.”

The paper revealed that the fund, controlled by the Department of Consumer and Regulatory Affairs, suffered from “haphazard oversight and record-keeping.” As a result, it was “difficult to track what projects were ordered, whether the city paid a fair price, or how much work was done.”

This past Sunday, the paper published yet another story about a lack of oversight and failure of accountability at an important institution. The guilty party? The Washington Post.

Andrew Alexander, the paper’s ombudsman, used his column to detail the failure of the paper’s corrections process. Requests for corrections languished for years without a reply. Editors and reporters weren’t sure who was supposed to be minding the store. Corrections weren’t printed. The bottom line, according to Alexander:

As of the beginning of last week, The Post had a backlog of hundreds of correction requests, a few dating to 2004. In many cases, readers never heard whether The Post had rejected their request, or why. For them, it was like sending a correction request into a black hole.

The correction process had ground to a halt:

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The newspaper’s process for handling correction requests has not worked properly. In some instances, reporters were never even notified that readers had requested corrections to their stories.

There is little statistical analysis to spot trends in errors or to detect reporters (or editors) with high correction rates. As the saying goes, what gets measured gets fixed.

And what never gets measured, fixed, or even looked at gets journalism into a hell of a lot of trouble.

Alexander does an admirable job laying out the Post’s failures. He also hangs the paper with its own words about corrections. “Accuracy is our goal, and candor is our defense,” reads the paper’s corrections policy. “Persons who call errors to our attention should receive a polite and prompt response.” My personal favorite line from the document, which I noted in a previous column, states that “Preventing and correcting mistakes are two sides of the coin of our realm: accuracy.”

By allowing its correction procedure to fall into such disarray, the Post has violated its own standards. It’s also in violation of what I call the “contract of correction,” something that has existed between newspapers and their readers for hundreds of years.

This contract states that journalists will do everything we can to verify what we report, and we’ll correct whatever errors we make as soon as possible, and in a fair manner. It’s a very straightforward promise, and one that was perhaps first expressed on paper in 1690, by the man who founded the first newspaper in America.

In a prospectus for the paper that would become the short-lived Publick Occurrences, Benjamin Harris promised his future readers that:

…nothing shall be entered, but what we have reason to believe is true, repairing to the best fountains for our Information. And when there appears any material mistake in anything that is collected, it shall be corrected in the next.

That basic ethic has since become enshrined in journalism. The oft-maligned mainstream media usually talks about a lack of accuracy and standards when criticizing upstart news organizations and bloggers. We regale critics and the public with our dedication to verification and correction. Then, like a government agency mishandling an important housing fund, we perform poorly when it comes to the actual job.

Our words about accuracy and corrections are compelling; our deeds rarely match up. The Post is far from alone.

Alexander did his job by exposing the paper’s failings, and the Post deserves some credit for bucking the trend of eliminating the ombudsman role altogether. Alexander called the paper on its “abysmal performance,” but if his column has one failing it’s that he jumps right to what he calls the “good news,” noting that “The Post’s top editors are aware of the problem.”

So, no, this will not be a seven-part investigative series. By the end of the column, the massive failures of the existing process give way to blue sky talk about how the paper will renew its contract with readers.

“As new and faster forms of disseminating information become popular — live Tweets from events, for example — we owe it to our audiences to . . . make sure we are delivering fast and accurate information,” said one Post editor, “and also a way to promptly correct errors.”

A lovely sentiment, to be sure. But, as the Post has demonstrated, comforting words don’t constitute a working correction process.

Correction of the Week

“The March 18 story “Just How Bad Off Is the Republican Party (Part 2)?” originally stated that Kansas Lt. Gov. Mark Parkinson would not be running for governor in 2010 because of questions about a relationship with an aide. In fact, Parkinson is not running so that he can tend to his family business. A researcher confused Parkinson with former Kansas Attorney General Paul Morrison, who left office in 2008 because of a sex scandal. The story has been corrected. Salon regrets the error.” – Salon.com

Death By Media

“The story incorrectly referred to ‘the late Joan Didion.’ Joan Didion has not died.” – NPR

Parting Shot

“Green gaffe: There’s little doubt eco-warriors love a good chat as much as a tree hug, but our digitally dyslexic reporter’s creation of a new organisation was a revelation for verbose greenies (Recycling record comes under fire, page 18, March 23). It is more apt, of course, to discuss recycling with the Conservation Council than with the loquacious Conversation Council.” – The West Australian

Craig Silverman is currently BuzzFeed's media editor, and formerly a fellow at the Tow Center for Digital Journalism.