In the annals of business-press criticism, we are humbled to have to admit that there may have never been anything better than the utter beatdown Jon Stewart delivered to Rick Santelli and CNBC last night on The Daily Show.
We can only imagine what it would have been like if CNBC hadn’t suddenly realized its “Rick’s Revolution” campaign had backfired on it, causing it to yank Santelli from a scheduled appearance with Stewart last night. That would have been fun, but then we wouldn’t have had the genius unleashed last night. And I don’t use “genius” lightly.
First Stewart lobs a couple of satirical grenades Santelli’s way:
He’d done some critical reporting on the hundreds of billions of dollars of bailout money going to failed banks and failed automakers and… insurers of failed banks and automakers. But when it looked like the president wanted a small percentage of that money to go to actual homeowners: Oh-ho! David Banner became the Incredible Santelli.
And then he plays the clip of Santelli going off on “losers” who are struggling with their mortgages and taunting Obama, and follows with this:
Yeah man! Wall Street is mad as hell! And they’re not going to take it anymore! Unless by it you mean $2 trillion in bailout money. That they will take.
Stewart makes quick work of Santelli, but then he turns both barrels on the network itself, in the process making a great point about who’s more responsible here. Barry Ritholtz is right: I’d love to be in on that PR meeting today (emphasis is mine):
But see Rick Santelli is angry that these “loser” homeowners are going to get bailed out. He believes in personal responsibility. He believes in lot rewarding the losers for missing all the warning signs. I mean, for God’s sake, the guy works at CNBC! They’re the best of the best!…
So to all you dumbass homeowners out there who let your optimism and bad judgment blind you into accepting money that was offered to you from banks: Educate yourselves
What follows is a five-and-a-half-minute sacking of CNBC—a list of embarrassing clips of the network’s talking heads getting it very, very wrong followed by black screens reporting what happened to their predictions. It’s hilarious, starting with the slam of Jim Cramer’s infamous defense of Bear Stearns less than a week before it essentially collapsed. Cramer also gets hit for telling investors to buy stocks at the top of the market even though he admits they’re overvalued (to his credit, Santelli has slammed Cramer on the same thing). I was glad to see the especially terrible Larry “Goldilocks” Kudlow come in for a kick in the pants, too.
Now, I’ll point out that these are selective clips taken from thousands of hours of broadcast time. It’s impossible to be on live television that long without screwing up. We all get that.
But what makes this so interesting is what Stewart does to pierce the CNBC bubble on several different things that make the network so disliked by business journalists generally: Its lack of a line between opinion and reporting (and lack of disclosure about who’s a reporter and who’s not). Its Siamese-twin closeness to Wall Street. Its rah-rah rooting for the stock markets. Its inanity in interviews that too often veers into sycophancy. On the other hand, if there is a discomfort among the business reporters with CNBC, it might be because the network’s bad practices are only extreme manifestations of wider cultural problems in their profession.
The show pieces together a series of clips of sycophantic questions lobbed at CEO’s that’s truly cringeworthy. It gets at the whole “If your mother says she loves you, check it out” thing. A CEO saying his company is okay is almost completely valueless. When are they not going to say that? Believe me, I’ve interviewed a lot of them. They just don’t do it.

And you, of course, grant anonymity to this dishonest hack of a "financial journalist" yourself. There's plenty of that to go around. Now, pray tell, WHY are these financial journo-hacks afraid to say it "for the record"? Because they have a piece of it too? Or are you not allowed to do anything but wring your hands, even now, Mr. Media Critic?
#1 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 11:44 AM
Good point about anonymous quotes, coming as it does from somebody using a pseudonym. Here's me singing your blues:
http://www.youtube.com/watch?v=9ZmqbcBsTAw
#2 Posted by Tom Waits, CJR on Thu 5 Mar 2009 at 12:01 PM
I'm bleeding, although you probably haven't noticed.
#3 Posted by Romeo, CJR on Thu 5 Mar 2009 at 12:09 PM
You're bleeding, Romeo, I'm wasted and wounded.
#4 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 12:15 PM
But apart from my good name, Mr. "Waits" does it really advance the ball for Mr. Media Critic, who is wringing his hands about CNBC hackery and a comedian's evisceration thereof, to further grant anonymity to a colleague to express fear of the power of CNBC's hackery without explaining WHY they are so afraid of this almighty force of nature that is CNBC? I mean, it makes for an interesting column, yes, but it doesn't do much to solve the problem, does it? In that sense, it isn't very constructive. My good name has nothing to do with that, I don't think. I don't have a national, even international, platform to do MY media criticism. I'm just a lowly, drunk sailor in Copenhagen.
#5 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 12:24 PM
I'm just pointing out the sheer hypocrisy of your anonymously lamenting anonymity. If I were you (assuming the obvious, which is that you work for CNBC), I would be more concerned with why you are so despised, and not the manner in which this dislike is communicated to the world at large.
#6 Posted by Tom Waits, CJR on Thu 5 Mar 2009 at 12:45 PM
That's pretty rich, you thinking I work for CNBC, Mr. "Waits". I take a back seat to no one in my disdain for cable TV "news" of any sort. I have to assume that you are a journalist with exceptionally thin skin and very, very poor critical thinking skills. Doesn't it tell you ANYTHING that I want you to tell us WHY these journo-hacks are so afraid of criticizing CNBC, even though they "despise" it?
#7 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 12:57 PM
Here, you want an exceptionally good piece of media criticism? Read this:
In the Crisis, the Journal Falls Short : Columbia Journalism Review
At least the guy named a name.
#8 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 01:03 PM
So your position is that you agree that CNBC is disliked within financial journalism? I'm glad that we're in agreement on that central issue, which is that CNBC is a parody of journalism that is widely and properly disliked within the profession. As a non-CNBC employee, I'm sure you can agree with me on something quite so obvious.
#9 Posted by Tom Waits, CJR on Thu 5 Mar 2009 at 01:39 PM
Well, OF COURSE I agree that CNBC is pure hackery, Mr. "Waits." I don't for a minute doubt that competent financial journos would dislike what CNBC serves up 24/7. Then why don't they speak up? Why not SAY SOMETHING? Why do they continue to protect these worthless hacks like Santelli and Cramer and whoever else with their silence? And by protect, I mean, "Problem is that nobody, myself included, will say so for the record."
What the hell good is it if they "despise" these hacks, yet say absolutely nothing against them? What are they afraid of? I'm railing against the journalist convention of keeping silent while cable hacks proceed to destroy the credibility of your ENTIRE profession, not just financial journalism. ALL journalism. Why do you keep silent about it? These cable news networks are driving your entire profession over a cliff, and you write handwringing obituaries but do NOTHING ELSE ABOUT IT.
Get where I'm coming from?
#10 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 02:06 PM
Also, your little diversionary tactic about my pseudonym is just dishonest. It's irrelevant. I'm not paid to write a media criticism column. I'm just an ordinary citizen who would love to see some credible journalism that didn't come out of a comedy show. When are you going to hold your colleagues accountable for their egregious hackery?
#11 Posted by George Sand, CJR on Thu 5 Mar 2009 at 02:31 PM
I actually agree with you that the media should do a better job of criticizing CNBC, and that CNBC has gotten off easy. Not just CNBC, but Fox Business News and Bloomberg as well. Both are just as rotten to the core as CNBC.
I just think that all professions are reluctant to criticize their peers, and focusing on that and not on CNBC plays into the hands of CNBC by diverting attention from the central issue. In fact it is a classic PR tactic, which was that my first impulse was to think that you worked for CNBC.
Hopefully this attack on CNBC by John Stewart show will encourage journalists to take the gloves off and go after CNBC.
#12 Posted by Tom Waits, CJR on Thu 5 Mar 2009 at 02:39 PM
Hats off to Ryan Chittum and Jon Stewart. After last night's evisceration, no sensible person will ever waste 30 seconds watching CNBC again.
#13 Posted by Charles Kaiser, CJR on Thu 5 Mar 2009 at 02:53 PM
I wish I could believe that, Mr "Waits." I'll be glad to see it if it happens. I vigorously disagree that all professions are inclined to refrain from criticizing colleagues who are this egregious. Yes, perhaps reluctant for smaller infractions. Now I don't expect journos to be quite THAT quick to tear each other down, but really, when does it start? What is it going to take for your colleagues to criticize CNBC's hacks by name? On the record? "Problem is that nobody, myself included, will say so for the record." Tell me why not. I want to know.
To Mr. Kaiser, I'd say, hats off to Stewart, but do you really think that Mr. Chittum did very much? The video is all over the internet. So he didn't exactly break any ground here; it's pretty safe to write a column with anonymous sources about something that everyone paying attention already knows about, with all due respect. I do, however, greatly respect your work. You aren't afraid to name the offenders. That's very rare, and that's my whole point.
#14 Posted by George Sand, CJR on Thu 5 Mar 2009 at 03:43 PM
Hi, George, Tom Traubert, whoever.
I agree it would be nice if everybody would always go on the record, but unfortunately that's never going to happen.
That anonymous quote had dual purposes: First, to have another business journalist point this about CNBC, and second, to point out why you don't hear about that so often. I think that makes sense, right?
And I'm going to pick up some Tom Waits at the record store next time I'm there.
#15 Posted by Ryan Chittum, CJR on Thu 5 Mar 2009 at 03:52 PM
I recommend his 80's stuff, 70's stuff too esp. if you aren't into impressionism and prefer more mellow stuff. Your colleague Greg Mitchell is a big Waits fan as well.
Well, you know, what is the purpose here, Just to write columns, or to work to improve your profession? To find ways to regain the two-decade-long loss of your credibility? It's fine to lament that it would be "nice if everyone would go on the record but it's never going to happen." You know, why is that? Because they don't have to? Because you'll print what they say anonymously, expecting ME to believe it? So what if some "business journalist" points this out anonymously? I mean, so what? Who IS he? What is he afraid of? Why should I believe him? An anonymous quote like that is, I'm sorry, useless. It doesn't advance the ball a bit. You want to know why Stewart is good? His team shows documentary evidence. He got Nocera to go on the record. A comedian, mind you.
Your profession is going down the toilet and still the majority of you are afraid to criticize the hacks who are destroying you. And then you write writhing obituaries about the death throes of your industry and few of you take any responsibility for allowing these hacks to destroy YOUR credibility. What are you afraid of? Criticisms by your colleagues? Or, you could break some ground by writing a piece about why no mainstream journo dares criticize the cables. Is it the Rush Limbaugh effect? They will destroy you from their platform if you dare criticize? Well, that only works if you don't hang together, after Benjamin Franklin. Or is it the loss of face time on those same cables? What (or who) are you guys afraid of?
#16 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 04:19 PM
Also, that "I agree it would be nice if everybody would always go on the record, but unfortunately that's never going to happen" is just platitudinous bull. Meaningless. That kind of passive aggressive lack of accountability is maddening. Did I say anything about "always" going on the record? No I didn't. I asked why your correspondent, who is concerned about these hacks but WON'T go on the record WITH THAT.
#17 Posted by Tom Traubert, CJR on Thu 5 Mar 2009 at 04:25 PM
Stewart (with the help of his writers, of course) is the most incisive cultural critic in the land. Period.
Amen.
It apparently takes a satirist to point out what has been in plain sight for years. CNBC = Wall Street's cheerleader.
I eagerly await CNBC's attempt to push past this.
#18 Posted by murph, CJR on Thu 5 Mar 2009 at 04:28 PM
I like CNBC a lot. Especially Jim Cramer. He is my favorite. When tells me to buy a particular stock, I do the opposite. They are very good with their predictions. I think very 'highly' of the network and will continue using them in my market analysis.
I am not 'happy' that Jon Stewart blew them out of the water. They are my best kept secret. Toast to CNBC, great market indicators.
Now that Jim Cramer is unloading on Barack Obama, it is an indication to embrace the President's policies. I'd say go long on the market and dumped CNBC's scary rants, they are worthless.
#19 Posted by Ebuka, CJR on Thu 5 Mar 2009 at 05:32 PM
Charlie Gasparino has been unloading on Obama for months. His latest ran today:
http://www.nypost.com/seven/03052009/postopinion/opedcolumnists/brain_trust_bust_158067.htm
I'm not clear on whether Gasparino and crew are really the hard-rock Republican wingnuts that they purport to be, or whether this is a pose.
#20 Posted by Tom Waits, CJR on Thu 5 Mar 2009 at 05:48 PM
Nocera is still a jerk, and publicly shows it at last.
#21 Posted by anon, CJR on Thu 5 Mar 2009 at 06:38 PM
Nocera is still a jerk, and publicly shows it at last.
#22 Posted by anon, CJR on Thu 5 Mar 2009 at 06:39 PM
Apart from the relentless cheerleading of "markets" and writing stories that read like company reports, this paragraph from the story says it all about financial "journalism" (the quote from the anonymous journalist):
"... I think you’ll find that CNBC is really despised by financial journalists for a host of reasons. Problem is that nobody, myself included, will say so for the record."
Sies, as we say where I come from.
#23 Posted by Sean Jacobs, CJR on Thu 5 Mar 2009 at 09:48 PM
For everyone of you that spends your time criticing a television show that's only intent is to increase ratings and ad revenue, you are completely blind to what the real problem is. We in America do everything to excess and expect instant gratification. The real issues at hand, and it starts with joe six pack and goes all the way to the CEOs of Wall Street, is that we all expect that if we buy something it will immediately increase in value and at no time will it go down in value. So we overbuy and under save. We assume that because a TV show tells me things are great then they are. Get a grip on reality and understand that if you make $30,000 a year you can't afford a $300,000 home no matter where you live. And just because you bought shares in GM because your grandpa said he would never own a car made by anybody else, wake up and do some hard work and make educated decisions. Because a bank offers you money doesn't mean you should take it.
#24 Posted by gramsd224, CJR on Fri 6 Mar 2009 at 10:47 AM
So in the end you blame the homeowners. Those first time buyers who are not financial wizards and bought into the "financial advice" given by criminal brokers who "sold" them on the wealth building by owning a home. I am not talking the house flippers or individuals who bought for second home investments. First time usually financially naive individuals (not me by the way) but I can sure offer them compassion and understanding. Blaming them and not the real crooks shows your stripes and they match the color of the sun. It's pure bigotry.
#25 Posted by lyta, CJR on Fri 6 Mar 2009 at 02:01 PM
Furthermore most were young as most first time buyers are, and very few high schools or even colleges teach finance and financial solvency. Let's get that in the curriculum and maybe no fast talking slick broker will lose his audience.
#26 Posted by Christy Venn, CJR on Fri 6 Mar 2009 at 02:03 PM
Chittum:
Tom Waits has some great recent albums, including "Real Gone" from 2004.
Bill Alpert
Barron's
#27 Posted by Bill Alpert, CJR on Fri 6 Mar 2009 at 02:32 PM
As somebody who started watching CNBC last Oct., I thought this was a brilliant half-hour. My only quibble is that those of us who find Stewart to be the best reporter on TV fail to give his staff sufficient credit.
They repeatedly put together montages that astound me, like the one juxtaposing Gibbs' statements as Press Secretary with those of a slew of previous Press Secretaries.
Doing this means both realizing that there might be something interesting to riff on and searching out the videos and statements to support it - no easy task even with Google - as anybody who has ever tried to do serious research on the net knows.
So, cheers to Stewart but triple cheers to those folks behind the scenes.
#28 Posted by LC, CJR on Fri 6 Mar 2009 at 03:38 PM
Thanks, Bill, I'll give it a listen.
And LC, you are dead on. The behind-the-scenes research and editing and writing that goes on there is tremendous.
#29 Posted by Ryan Chittum, CJR on Fri 6 Mar 2009 at 03:42 PM
While Stewart's piece on CNBC was both brutal and funny (I will spare overused words like "hilarious" for material that really has me cracking up), I get tired of people lumping Santelli in with the rest of these cheerleaders. I keep hearing things like "scumbags like Santelli keep saying"- it's interesting that they keep saying "like Santelli", while never quoting the man himself! Santelli, it should be noted, is not "like" the other CNBC analysts at all, and has been speaking out against bailouts and the like for YEARS. It was only when he made the cardinal sin of linking it to The One that all these media-types got so indignant about it. So predictable.
Having said all this, Rick, you should NOT have bailed on Stewart- I don't know what he and his handlers were thinking...
#30 Posted by Scott, CJR on Fri 6 Mar 2009 at 11:54 PM
Scott,
Sorry, but it's plainly evident that the reason that people reacted so negatively to Santelli's rant was not that it attacked "The One" (classy and mature, by the way. Glad to know adults still red the Columbia Journalism Review), but rather because he was screaming about how all of these people who are on the verge of losing everything because of predatory lending practices are "losers."
Also, the point was not that Santelli was just like everyone else on CNBC, but rather that Santelli was attacking those who misread the market as "losers," when even the supposed experts at CNBC couldn't read the market. How are people losers for taking the advice of experts and taking loans for which banks qualified them? The point was that Santelli's acting like a mean-spirited jerk.
Saying "I don't want to bail people out" is one thing. Making fun of people in a "haha, people who lose their homes are dumb!" way is cruel. That's also plainly evident to anyone who's attempting to view this clip ihonestly.
Your ability to process satire = EPIC FAIL
#31 Posted by susan, CJR on Sat 7 Mar 2009 at 02:45 AM
Jon Stewart and Ryan Chittum are not Paul Volcker and Rodgin Cohen.
Stewart's Economics is based on something out of 8th grade history class. Stewart has reached the pinnacle of non-economic analysis. "How you feel today" economic analysis is not humorous, its plain old sad.
Stewart should make a better attempt at humor before the Cobert Report is expanded to an hour show and Stewart's show is eliminated.
Maybe a nice Columbia grad like Jared "The King of Spin" Bernstein, the labor union lackey, could mentor Stewart on Social Welfare Economics (a bench warmer Econ Degree....perfect for Stewart and his Socialist Agenda).
Chittum, one can only suppose if mommy and daddy pay to send you to college, and all else fails, get a Journalism Degree.
Ryan, you better stay at Columbia as they deserve you.
#32 Posted by Dollar Wise, CJR on Sat 7 Mar 2009 at 07:45 AM
CNBC and Rick Sanetelli epitomizes what is wrong with the economy. They glorify business over indivilduals. Businesses purpose should be to make the world better for people by generating wealth. Instead CNBC's attitude is the smart thrive and the rest of the world are losers. So we get hedge fund managers making 20% of the profits from other people's money, but their managers suffering none of the losses. CNBC has been a bunch of sycophants to these people and the CEOs of big companies.
CNBC was nurtured by Jack Welch who would watch every morning while riding his stationery bike and they never say anything that would upset him. They support his ideas that layoffs are a good thing and companies owe no loyalty to their employees.
They are a bunch of cheerleaders that wouldn't know a real story if all of their family lost their job.
CSS
#33 Posted by CS Sevin, CJR on Sat 7 Mar 2009 at 01:59 PM
Thanks, Susan, for putting it much better than I did!
"Dollar Wise," my mommy and daddy didn't pay a red cent for my college. And it was the University of Oklahoma, not Columbia, but thanks for your concern.
#34 Posted by Ryan Chittum, CJR on Sat 7 Mar 2009 at 02:34 PM
I'm still kind of waiting for Mr. Chittum to explain to us rubes why mainstream financial journalists are so afraid of criticizing the hucksters at CNBC on the record.
Also, Josh at TPM contends that Bloomberg network is quite good. Is that so? Are they credible journos? Should people be tuning in to Bloomberg?
#35 Posted by Tom Traubert, CJR on Sat 7 Mar 2009 at 05:15 PM
Good for Jon. Shame it has to be a "fake" news person to point out what the supposed real news should be pointing out. I can't take the news and their trying to tag all this on Obama when he hasn't even been in office for two months yet.
I refuse to listen to people that missed that this was coming, that made millions with shell games, that lost middle America;s investments and keep taking bail outs from taxpayers all the while screaming socialism whenever the government tries to regulate them or help out middle class American. They may of gone from being worht billions to only being worth millions but we went from being able to eat to starving.
#36 Posted by Charlie, CJR on Sun 8 Mar 2009 at 05:41 PM
The Economist's Lexington Column "Anger Management" March 7-13, 2009 must have missed the Stewart beat down because it actually endorses Messrs. Santelli and Kudlow as credible voices of a backlash against the Obama administration. If even The Economist can print such a lazy article i fear that we'll be stuck with late night comedians for "journalism" for quite a while to come. Also, anyone else wondering what the hell Dodo is writing in the NYT? Seriously, Michele Obama's guns? Lawd have mercy.
#37 Posted by Andrew, CJR on Sun 8 Mar 2009 at 09:00 PM
Hi, Tom,
Not everybody's afraid to do it. Nocera dissed them a bit on the Daily Show the other day. Howie Kurtz wrote a book called The Fortune Tellersback in the late 90s that was very critical of them. And there have been others. It's not like there's a complete code of silence on CNBC or anything.
But they are very powerful and can be good for the ol' career for journalists who get on for a segment (full disclosure--I've been on CNBC myself, years ago). CNBC has exiled journalists who have criticized it--see the Barron's/Jim Cramer battle, which Dean Starkmanwrote about here.
But there's also just kind of a cultural taboo against speaking out against other journalists or organizations. You don't see a whole lot of reporters and editors going on the record to slag other publications. That's why it causes a mini-stir when Bill Keller slaps Politico around, say.
Would that it were not so, but so it is.
#38 Posted by Ryan Chittum, CJR on Sun 8 Mar 2009 at 09:22 PM
Thanks, Ryan. That's enlightening. It is as I had feared. Fear of losing TV face time, reluctance to criticize even the worst practitioners of one's profession. Meanwhile, your profession's credibility sinks year after year, sorry to say.
Section 5: Media Credibility: Online Papers Modestly Boost Newspaper Readership
Maybe your organization can take the lead in doing something about this tragic state of affairs. I mean that sincerely.
#39 Posted by Tom Traubert, CJR on Mon 9 Mar 2009 at 11:47 AM
A perfect commentary. Thank you for saying what we are all thinking and have been thinking for about 4 years. Bloomberg is much better if you really want to make money in the market. When Bill Gross was asked his morning routine he said" Well I listen to Bloomberg for about 30 minutes and then I go to work. He said this on CNBC. We cracked up.
#40 Posted by sharon kehoe, CJR on Tue 10 Mar 2009 at 04:42 PM
Too bad no one listens to Jon's garbage...
Sort of like...if a tree falls in the forest, and no one is around to hear it...
#41 Posted by doogle, CJR on Mon 16 Mar 2009 at 08:02 PM