A tremendous Chicago Tribune investigation into flame-retardant chemical manufacturers shows how they push their poisons on an unsuspecting public despite repeated findings that their products do nothing to prevent or delay fires. It’s a sordid tale of powerful corporations, paid shills, and legislative and regulatory impotence—one of the best examples I’ve seen of how private special interests dominate the public interest.
The Trib’s series is a devastating piece of muckraking that shows how the chemical industry misleads lawmakers and the public to protect a cash cow.
This is how newspaper journalism ought to be done. The paper hits the chemical industry and the folks on its payroll hard, comes to a clear conclusion, and uses pointed language that amplifies the impact.
The Tribune calls the chemical industry’s push “a decades-long campaign of deception” that “manipulated scientific findings” with “flaws so basic they violate central tenets of science,” and created a “phony consumer watchdog,” a “front” that has “misrepresented itself.” It doesn’t futz around with he said/she said. It just out and out says that flame retardant in household products “doesn’t work.” The paper calls it like it sees it and makes a convincing case that it has it right.
The entire series is fantastic, but let’s focus on one piece, about how a prominent burn surgeon has pulled heartstrings for the industry with stories of burned children who could have been saved if their furniture had contained flame retardants. The Tribune shows that the surgeon’s stories are fabricated and false. Here’s the lede:
Dr. David Heimbach knows how to tell a story.
Boy, does he. The Trib tell us five paragraphs in flatly that one anecdote in particular “wasn’t true”—that critical elements of the story, and others Heimbach told in similar testimony, were invented.
Heimbach was testifying (though not under oath, as the doctor explains in his fumbling attempts to excuse his falsehoods) for an astroturf group called Citizens for Fire Safety. It goes to show that if a group calls itself “Citizens for” something these days, it’s almost certainly a fake grassroots organization whose real purpose is to lobby and propagandize for powerful interests. The paper points out the similarities (and connections) between this campaign of deception and Big Tobacco’s decades-long effort to claim its deadly products were safe.
The Trib reports that these flame retardants are everywhere—stuffed into couches and pillow and mattresses by the pound, despite scientific evidence that they can cause a range of health problems, including cancer, mental problems, and infertility.
A critical part of the problem here is that our laws tie make it extremely difficult for regulators to police the chemicals industry. This is from another story in the series, on the law and how the EPA let a toxic fire retardant replace another toxic fire retardant:
Unlike Europe, where companies generally are required to prove the safety of their chemicals before use, U.S. law requires manufacturers to submit safety data only if they have it. Most don’t, records show, which forces the EPA to predict whether chemicals will pose health problems by using computer models that the agency admits can fail to identify adverse effects.
The EPA can require studies of new chemicals that it anticipates could affect people’s health — as it did with Firemaster 550 — but this step is rare, and the research doesn’t need to be completed before the chemicals are sold.
To ban a chemical already on the market, the EPA must prove that it poses an “unreasonable risk.” Federal courts have established such a narrow definition of “unreasonable” that the government couldn’t even ban asbestos, a well-documented carcinogen that has killed thousands of people who suffered devastating lung diseases.
This is one of those series that is so damn good and so infuriating, you’d like to think we’d wake up tomorrow and everything has changed. The EPA would have banned the chemicals in question, the surgeon would have been hauled in for misleading testimony, the front organization would have been disbanded, the chemical companies responsible would have gone broke, and the law would have been changed to require remaining chemical companies actually prove their products are safe before selling them.

The whole series, including some awesome graphics and online-only additions, is at http://media.apps.chicagotribune.com/flames/index.html
#1 Posted by Brian Boyer, CJR on Mon 21 May 2012 at 01:46 PM
Thanks, Brian.
I've replaced my original link with this one.
#2 Posted by Ryan Chittum, CJR on Mon 21 May 2012 at 02:20 PM
The EPA would have banned the chemicals in question
Why? Is there any indication aside from a few correlative studies that levels of exposure cause any ill effects?
the surgeon would have been hauled in for misleading testimony,
“Hauled In … as into jail? For what, giving a misleading statement? If thats the bar for "hauling someone in" these days, the entire staff of the Environmental Working Group and the Union of Concerned Scientists could be his cell mates. But I suppose since you identify with the tribal politics of the later, their misleading testimony doesn’t concern you as much.
the front organization would have been disbanded,
Once again, why?
the chemical companies responsible would have gone broke,
And again, why? Because there is some anecdotal correlative data that there “might” be, “may be”, “could be” some ill defined, vague threat to human health? Just like daminozide?
and the law would have been changed to require remaining chemical companies actually prove their products are safe before selling them.
Define “safe” and then define a methodology to determine what is “safe” means.
His testimony, the Tribune found, is part of a decades-long campaign of deception that has loaded the furniture and electronics in American homes with pounds of toxic chemicals linked to cancer, neurological deficits, developmental problems and impaired fertility
The dose makes the poison as Paracelsus would say.
According to the series, a “large couch” contains up to 2 lbs of the “toxic” (ooohh … scary) flame retardant Firemaster 500. According to the ASTDR, lab results put the NOEL for systemic toxicity for rats at 160 mg/kg/day. So, that means a 150lb person would have to consume more than four large couches a year to havethe NOEL exposure of a rat. Now I don’t know about you Ryan, but I can barely get through one couch a year let alone 4, but I suppose if one had a Pica disorder for eating furniture, this might be a concern for them. For the rest of us, maybe not so much.
While the series was interesting on an anecdotal level, there was an unsurprisingly lack of information on the relative and absolute risks to human health from exposure to brominated flame retardants.
Sounds like this series could have used a once over from David Ropeik.
#3 Posted by Mike H, CJR on Mon 21 May 2012 at 05:53 PM
The EPA would have banned the chemicals in question
Why? Is there any indication aside from a few correlative studies that levels of exposure cause any ill effects?
the surgeon would have been hauled in for misleading testimony,
“Hauled In … as into jail? For what, giving a misleading statement? If thats the bar for "hauling someone in" these days, the entire staff of the Environmental Working Group and the Union of Concerned Scientists could be his cell mates. But I suppose since you identify with the tribal politics of the later, their misleading testimony doesn’t concern you as much.
the front organization would have been disbanded,
Once again, why?
the chemical companies responsible would have gone broke,
And again, why? Because there is some anecdotal correlative data that there “might” be, “may be”, “could be” some ill defined, vague threat to human health? Just like daminozide?
and the law would have been changed to require remaining chemical companies actually prove their products are safe before selling them.
Define “safe” and then define a methodology to determine what is “safe” means.
His testimony, the Tribune found, is part of a decades-long campaign of deception that has loaded the furniture and electronics in American homes with pounds of toxic chemicals linked to cancer, neurological deficits, developmental problems and impaired fertility
The dose makes the poison as Paracelsus would say.
According to the series, a “large couch” contains up to 2 lbs of the “toxic” (ooohh … scary) flame retardant Firemaster 500. According to the ASTDR, lab results put the NOEL for systemic toxicity for rats at 160 mg/kg/day. So, that means a 150lb person would have to consume more than four large couches a year to havethe NOEL exposure of a rat. Now I don’t know about you Ryan, but I can barely get through one couch a year let alone 4, but I suppose if one had a Pica disorder for eating furniture, this might be a concern for them. For the rest of us, maybe not so much.
While the series was interesting on an anecdotal level, there was an unsurprisingly lack of information on the relative and absolute risks to human health from exposure to brominated flame retardants.
Sounds like this series could have used a once over from David Ropeik.
#4 Posted by Mike H, CJR on Mon 21 May 2012 at 05:55 PM
What really is upsetting is that you are buying hook line and sinker the character assassination and scenario that the Trib lays out around this very well respected burn surgeon that has saved thousands of lives in his over 40 year career and has as his central tenant in life to support any efforts that will save lives and prevent burns. He went to great lengths to discuss that - did they print that-- no. And what about the fact that the Tribune reporter dug through death certificates to identify a dead child that may have been the one the doctor was discussing and then out the child to the public and the went to her parents with photos of their dead child. You call that "Tremendous" it was not essential to the story and the doc was trying to preserve her privacy. Shame on you and the Tribune.
#5 Posted by Seth J, CJR on Mon 21 May 2012 at 11:06 PM
Seth J,
Sorry, but the Trib made it very clear in its piece that Dr. Heimbach had saved many lives as a doctor:
"Heimbach was head of Harborview's burn center for 25 years; he also was a professor of surgery at the University of Washington until his retirement last year. He estimated he might have saved "hundreds if not thousands" of lives. In 2009, the Dalai Lama presented Heimbach an award for his pioneering care of burn victims around the world."
And you know what, the Trib didn't have to do that. It's implicit in the fact that he was a burn surgeon. It was his job, after all, to save lives.
Picking an honorable (and well remunerated) profession doesn't excuse fabricating stories and misleading legislators while in the pay of the chemical industry.
#6 Posted by Ryan Chittum, CJR on Tue 22 May 2012 at 05:31 PM
Picking an honorable (and well remunerated) profession doesn't excuse fabricating stories and misleading legislators while in the pay of the chemical industry.
"In the pay of the chemical industry" ... what exactly does that mean? According to the Trib investigation, the wicked "chemical industry" paid for his travel expences and that was it. How much could that have been, a couple thousand at most? Are you really implying that Dr Heimbach, a retired eminent physician and professor of medicine who probably made more in one week then most people make in a year, would sell his testimony for a free trip to Sacramento?
Did the thought ever cross your mind that after treating thousands of burn victims over the course of his decades long career, including many young children, he might have formed an opinion that fire retardants save lives (preposterous, I know) .... or did he only come to this conclusion after being offered a luxurious 3 day all inlcusive trip to Sacramento to talk with legislators?
Of course it makes sense that since he greedily took this extravagent compensation from the dreaded "chemical industry" he should be "hauled in" and forced to answer for his sins.
I noticed you also skipped the extremely weak link between everyday exposure of brominated fire retardants and human health issues. Considering the tenuous nature of the link, thats understandable .... cant have science get in the way of a good story now can we?
#7 Posted by Mike H, CJR on Tue 22 May 2012 at 08:33 PM
Save lives and restore prosperity: abolish the EPA, FDA, FTC, etc.
#8 Posted by Dan A., CJR on Wed 23 May 2012 at 05:16 PM
You make some incredibly inane points, Mike H., so I thought I'd do a simple google search on parts your own comment so we could answer your question: "cant have science get in the way of a good [comment] now can we?"
I will also attempt to answer you with the proper amount of "scare quotes" so we can make "clear things" seem "controversial."
On the "toxicity" of "common" fire retardant chemicals:
"So do we actually know that these chemicals are harmful?
PBDEs are chemically similar to the polychlorinated biphenyls or PCBs, which were banned in many countries in the late 1970s and early 1980s. Although the toxicity of some PCBs is well documented, much less can be said with certainty about PBDEs.
....
The state of the art here is still far less than with PBDEs however, and there are even fewer studies on Firemaster550.
Webster also says he was surprised to find the "weird" compounds in this new study: the V6 and the unknown chemical. While we don't know very much about PBDEs and TDCPP, we know even less about these newer compounds.
Webster calls it a "hydra problem", after the mythical monster which sprouted two new heads every time one of its existing heads was chopped off."
(Nature mag. May 2011)
TL:DR --
Studies have been done on some of the more common compounds, and they are toxic in animals. they are closely related to known toxic compounds; Many flame retardant chemicals are new, and studies are still being conducted.
For another example of a scientific examination of this issue, let's turn to the European Commission, and a proposal to limit exposure to the "toxic" "chemicals" (thanks again, "Google!" Maybe Mike H will "learn" to "use" you one day!)
"Endocrine disrupters are a diverse group of chemicals from pesticides and pharmaceuticals to flame retardants and plasticisers used in everyday products. The challenge to identify these chemicals is huge."
I'll stop with the science there, because that's not really the crutch of your argument. You're also suggesting the entire series is worthless because a few unrelated, tangential questions you made up aren't addressed. Never mind that collusion between the chemical groups and Big Tobacco is undisputed. Or the fact that millions of documents turned over during litigation verify the very premise of the series. "Lets" just scare quote that "away:"
From part 2:
"The Tribune discovered details about Big Tobacco's secretive campaign buried among the 13 million documents cigarette executives made public after settling lawsuits that recouped the cost of treating sick smokers. These internal memos, speeches and strategic plans reveal the surprising and influential role of Big Tobacco in the buildup of toxic chemicals in American furniture."
Now, you've helpfully told us how many couches you don't eat. But maybe you can pull that flame retardant computer chair out of your rectum, proceed past your flame retardant front door mat, and wave goodbye to the retarded baby next door while he sits in his flame retardant stroller. Please try to not breath on the way out, and don't come back in until you've picked up a few reading comprehension books.
#9 Posted by Sam L, CJR on Wed 23 May 2012 at 05:17 PM
@ Sam L
Wow! You have made me see the light! In fact, I took your suggestion to "google" and discovered another highly "toxic chemical" found in every home in America. As little as 100g of this toxic chemical is known to kill an adult male and as little as 10g can kill an infant. And can you beleive that wicked profit driven chemical companies sell this toxin by the pound! In fact, its common uses are as flavor enhancers and preservatives and not only are these greedy money hungry multinational chemical companies selling this deadly toxin directly to consumers, but they have a large lucrative market with food producers and restaurants as well. Shocking ... I know.
This "toxin" is sodium chloride, more commonly refered to as salt. Thats why its important to remember that toxicity is meaured by the dose, not by the substance.
But back to your Nature article ... you seemed to gloss over the dirty bits where they say that toxicity only showed when rats were given high doses. Thats why the article is kinda worthless. The Trib makes a big deal out of the "toxicity" of flame retardants without giving communicating to the reader what the relative risk is based on current epidemiological data. Thats why I dont worry ... I dont eat five couches a years.
So do us all a favor, put down your copy of "Our Stolen Future" and educate yourself instead of parroting BS you are incapable of understanding.
#10 Posted by Mike H, CJR on Wed 23 May 2012 at 08:58 PM