The Story So Far The Story So Far: What We Know About the Business of Digital Journalism (PDF)


Chapter One News From Everywhere: The Economics of Digital Journalism

Chapter Two Traffic Patterns: Why Big Audiences Aren’t Always Profitable

Chapter Three Local and Niche Sites: The Advantages of Being Small

Chapter Four The New New Media: Mobile, Video, and Other Emerging Platforms

Chapter Five Paywalls: The Price Tag for Information

Chapter Six Aggregation: ‘Shameless’—and Essential

Chapter Seven Dollars and Dimes: The New Costs of Doing Business

Chapter Eight New Users, New Revenue: Alternative Ways to Make Money

Chapter Nine Managing Digital: Audience, Data, and Dollars


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Bill Grueskin, Ava Seave, and Lucas Graves are the co-authors of "The Story so Far: What We Know About the Business of Digital Journalism." Grueskin is dean of academic affairs at the Columbia University Graduate School of Journalism. Seave is a principal of Quantum Media, a NYC-based consulting firm. Graves is a PhD candidate in communications at Columbia University. For further biographical details, click here.