Behind the wave of wildly popular science and history social media feeds, such as @DoYouScience, @oldpicsarchive, and @ScienceAllDay, there is a rogue fact-checker calling out the fakes. Paulo Ordoveza tweets at @PicPedant, an account he uses to challenge mislabeled, fraudulent, and PhotoShopped images that go viral. He also nags these feeds to give credit to photographers and sources whose work they distribute. He is, in short, leveraging the speed and transparency of Twitter to bring a kind of journalistic culture of fact-checking to the public realm.
.@oldpicsarchive Wrong. That’s a still from the 1929 movie “The Wild Party.”
ā PicPedant (@PicPedant) July 17, 2015
ahahaha @ScienceAllDay posted digital art piece “Hideaway” with fake garbage Reddit caption: https://t.co/BiZTFg2Xa0 pic.twitter.com/lhYS9epezN
ā PicPedant (@PicPedant) July 17, 2015
As a tireless soldier in the fight to bring accountability to this rising realm of science and history information, @PicPedant has earned the attention of Poynter, Adweek, and the Daily Mirror. āThe most frequent praise I receive is āyou’re doing Godās work,ā especially from journalists, librarians, archivists, photographers, teachers, historians, and writers,ā Ordoveza said by email while traveling through Europe.
No wonder @PicPedant inspires awe, given that the task Ordoveza has set for himself is unending and unpaid. But thereās an open question on whether his efforts are even effective. More than a year into the @PicPedant effort, and with ample use of Google Reverse Image Search and TinEye, Ordoveza has come to a bleak conclusion: āIāve learned that social image verification is a futile and hopeless endeavor akin to banging oneās head against a brick wall, and each brick in said wall is printed with an obviously fake picture. Also, the fake picture bricks repeat at irregular intervals. And some of the bricks hate you.ā
.@Globe_Pics Fake full moon, tinted red from an already photoshopped composite. https://t.co/hHP2qEnks5
ā PicPedant (@PicPedant) July 17, 2015
Especially frustrating is the fact that Ordoveza isnāt challenging well-meaning but careless lovers of science and history: Many of these viral feeds have a cynical turn. After gathering thousands or millions of followers, their makers capitalize on them by selling sponsored tweets, affiliate links, or even the accounts themselves. They are often minimally managed, with scraper bots cycling through āamazingā photos picked up from Reddit, Flickr, Imgur, and other sources. This practice keeps their follower base growing via thousands of retweets, even as the feeds may be increasingly manipulated by marketers. There is little incentive for them to change their behavior.
Contrast those feeds with genuine efforts to share awe-inspiring stories of science. CJR has profiled Elise Andrews and her āI fucking love scienceā social media feed as ājournalismās first self-made brand.ā While Andrews is adept at using social media to reveal the pleasures of science, sheās also come under fire for not crediting the images she shares. Andrews didnāt initially respond to those charging her with exploiting their work, but over time, credit lines began appearing on IFLScienceās posts more frequently.
.@Arestelle @Piclogy @OOK_Librarian Picture is by Kevin Temple and is a composite of two separate photos, July 2004: https://t.co/I5l5kzev2f
ā PicPedant (@PicPedant) July 16, 2015
To date, @PicPedant has not appeared to inspire any viral feeds to change their sloppy practices. Instead, they tend to ignore him, or block him. There may be some quick bursts of apology or attribution from these accounts, but thereās rarely a consistent change. Ordoveza said he did manage to āscare one student into citing sources when photographers whose pictures he stole threatened to tell his advisor.ā But otherwise, rather than upping their accountability, these science and history feeds ākeep looping through the same tired queue of repeat Reddit reruns interspersed with dubious affiliate listicle links.ā
Brendan Nyhan, who has contributed to CJR and written frequently about fact-checking, said that the question about how to stave off rampant online misinformation is a difficult one. āOne option would be for Twitter to take steps like what Facebook has started to do to limit the spread of misinformation on the platform,ā he said via email. Facebook has recently added a āsatireā tag on fake articles and introduced a feature designed to alert users to likely hoaxes. Itās also made moves to show fewer clickbait headlines that are likely to lead to spam sites. But an obstacle to this, Nyhan added, is that as popular as these high-traffic science and history feeds are, they are likely not on a scale that will prompt Twitter to take action.
.@ThislsAmazing Colorized image was edited; the original Underwood Archives photo had a pillar under the worker. https://t.co/2uH4L7B3SA
ā PicPedant (@PicPedant) July 16, 2015
But Ordoveza keeps at it. And @PicPedant isnāt the only account trying to push back against the tide. Other accounts that are trying to make a dent in the circulation of online misinformation include @snopes, @fakeastropix, and Gizmodoās @wellfactually. Ordoveza also credits Tom Phillips, the editorial director of Buzzfeed UK, for managing @istwitwrong, an account that is no longer active but that inspired @PicPedant to pick up the mantle.
Ordoveza said @PicPedant is a project he works on when he has down time, or is bored. Itās been relatively quiet while heās been traveling the last couple of weeks, but typically, debunking is squeezed around his day job, which he describes as ātop secretā and ātangential to the space program.ā (Poynter noted that he is a developer and designer who has worked on government contracts.) His job involves a great deal of space imagery, which is one of @PicPedantās favorite targets. Ordoveza is especially irked when something like the Atlas V rocket or the New Horizons Pluto probe is referred to as a āspace shuttle.ā
So I guess @HistoryInPics and @allday have decided to go full 9/11 truther. pic.twitter.com/EBaFOR28XR
ā PicPedant (@PicPedant) July 13, 2015
āScience, history, imagery, and the public domain are specific passions of mine, and having greedy marketers co-opt these fields into misinformation-based marketing endeavors is a sad, sad thing,ā he said. When it comes to the impact heād most like to have, he says this: āOne day I hope the dude who runs @oldpicsarchive realizes: That isn’t economy class aboard a 747 in the 1960s, and then he disconsolately retires all his scraper bots from the internet for having misled so many thousands.ā
Ordoveza does note it as a quiet triumph when accounts block him, because it indicates that they noticed what heās doing, and because āmy snide replies still show up in the tweet mentions.ā
But for now, perhaps the most significant impact @PicPedant makes is in educating social media users about the dubious facticity of these feeds. He has nearly 19,000 followersānot bad for less than 16 months on the beat. While itās hardly on par with, say, @HistoryinPics (2.53 million followers), it does demonstrate that thereās a loud minority of people willing to adopt a new kind of social media ethic, one where if you share something on social media, youād better be ready to stand behind it. The caveats of āretweets arenāt endorsementsā and āwhoa, if trueā arenāt sufficient loopholes.
Anna Clark is a journalist in Detroit. Her writing has appeared in ELLE Magazine, The New York Times, The Washington Post, Next City, and other publications. Anna edited A Detroit Anthology, a Michigan Notable Book, and she was a 2017 Knight-Wallace journalism fellow at the University of Michigan. She is the author of The Poisoned City: Flintās Water and the American Urban Tragedy, published by Metropolitan Books, an imprint of Henry Holt. She is online at www.annaclark.net and on Twitter @annaleighclark.