the kicker

CBS News Retires To Keep Using Cronkite’s Voice-Over

July 20, 2009

Viewers of the CBS Evening News heard Walter Cronkite’s voice-over for final time Friday night. The network opted to retire the familiar intro after Cronkite passed away on Friday. “It just didn’t feel right” to continue with Cronkite’s voice, CBS News president Sean McManus told the New York Times. And what McManus told his kids, “who have grown up bombarded with news from a panoply of [news] sources,” about Cronkite: “I tried to explain to them that most people in America expected to get both good and bad news from one man, and that was Walter Cronkite. That will never be duplicated again.”

CBS News has plenty of Cronkite content. TVNewser rounds up some of the commentary on Cronkite’s life and death.

UPDATE: Time TV writer James Poniewozik is asking readers: “Is there any TV newsperson today you trust the way people did Cronkite?”

UPDATE II: Change of mind: with Cronkite family’s blessings, CBS News decides to continue using Cronkite’s voice-over “as long as it feels right,” McManus says.

Liz Cox Barrett is a writer at CJR.