The Huffington Post has reached a new level in its unending quest to to create “content” for the sake of internet searchers demand.

This time the search engine optimization wizards are at work in the site’s Green vertical, with a headline blaring “Tiger Woods Sex (VIDEO).”

With a title like that, it’s sure to draw in icky people expecting—hoping!—to see the Tiger Woods (the golfer) going at it.

But no.

What you’ll actually get is four YouTube minutes of a BBC nature doc with a couple seconds of tigers (felines) mating in a setting that doesn’t even look all that woods-like.

The title’s wordplay may be half-clever, but this kind of trumping-up-for-traffic is totally dispiriting. I’d say the same goes for the post’s tag section:


Look at poor little old “Green News,” hanging on at the end, about to drown in a sea of SEO.

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Clint Hendler is the managing editor of Mother Jones, and a former deputy editor of CJR.