On Wednesday, I had a column about a number of energy and environment reporters’ reflections on their beat’s novel significance during the presidential campaign. The conclusion was largely that, because of the economy, the energy story had returned to the back burner.
The same day, Republican vice presidential nominee Sarah Palin gave an energy speech at the plant of solar energy cell manufacturer in Ohio. Had I not filed my column early and been flying at 35,000 feet between San Francisco and New York, I might have noted this. But the coverage of Palin’s talk reaffirmed my point about a relatively diminished role for the energy beat. The event drew a fair amount of coverage, actually, but the stories appeared mostly on news outlets’ blogs rather than in their print editions.
On the other hand, that might not signify much in the world of modern journalism, where editors and readers are, thankfully, coming to see less of a distinction between the two media. To be sure, most of the blog posts on Palin’s energy speech are article-length and some are very detailed. The Washington Post’s Juliet Eilperin, for example, as a great, 1,100-word post on The Trail blog. She leads with Palin’s central message that “lower oil prices shouldn’t curb America’s drive to drill domestically,” and draws on some long quotes from the speech before rounding off with some excellent detail on the Alaska governor’s visit to Xunlight Corp.’s solar plant.
As I noted on Wednesday, Eilperin is likely the only energy and environment beat reporter assigned to travel fulltime with the candidates. In an interview she told me that she appreciates The Trail blog because it allows her to write more about the campaign, though the ratio of energy to general coverage remains about the same. And Palin’s visit to Xunlight is exactly the kind of story that many would never see without the benefit of blogs. And after the relatively stoic beginning to Eilperin’s post, it’s not hard to pick up on some mild exasperation with the governor’s attempt to claim the mantle of energy guru. “Yeah! Good!” Eilperin records the governor saying upon being shown some lightweight solar panel, noting that Palin “stroked the panel in question.” On a more serious note, Eilperin writes:
“God has so richly blessed our land with the supplies we need,” [Palin] said, despite the fact that the U.S. lacks enough domestic oil and gas reserves to meet its current energy demand.
In pointing out the tragic irony (or contradiction, if you prefer) in much of Palin’s speech the press achieved its most insightful coverage. And again, we have blogs to thank for permitting that critical tone. The Wall Street Journal’s Environmental Capital took the prize for pithiest lede: “Sarah Palin went to a solar plant in Ohio to talk about oil today.”
Indeed, in one the few mentions in print, The New York Times slammed Palin in an editorial today, rebutting her assertion that she and McCain were making a “clean break” from the Bush administration. “Ms. Palin mentioned greenhouse gas emissions exactly once,” the board wrote, arguing that her speech amounted to the “same old” fossil fuel oriented approach that has abetted the current energy crisis. A Wednesday post on the Times’s Caucus blog had a different tone, however, leading with the observation that Palin had “abandoned the usual flash her campaign rallies … No blaring country songs. No pink handmade signs. No rousing chants of ‘Drill, baby, drill.’”