Hard numbers

All the news that's fit to fake
July 1, 2013

1.4 million average viewers of The Daily Show With Jon Stewart ages 18-49

1.1 million average viewers of The Colbert Report ages 18-49

1 million average viewers of The Tonight Show With Jay Leno ages 18-49

32 percent of Daily Show viewers who answered four current-events questions correctly

29 percent of Colbert viewers who answered those same questions correctly

21, 17, and 16 percentages of MSNBC, CNN, and Fox News viewers, respectively, who answered the questions correctly

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4.2 million views of subtitled Daily Show segment posted on Chinese social-media site Sina Weibo since April 4, 2013

521 issues of MAD Magazine since its 1952 launch

Sources: The Futon Critic, Multichannel News, Pew Research Center,, The New Yorker, MAD Magazine

Sara Morrison is a former assistant editor at CJR. Follow her on Twitter @saramorrison.