the audit

Pumping Up Gas Prices

July 11, 2005

Feeling the squeeze at the pump? Today the Associated Press confirms your fears!

The headline? “Pump prices surge to record $2.33 a gallon.”

The first paragraph: “Gas prices have hit a record high of $2.33 a gallon.”

Third paragraph: “The $2.33-a-gallon mark — a national average for all grades of gasoline — narrowly surpassed the prior record of $2.32 set in April.”

Fourth paragraph: “The record price, based on figures compiled Friday, was up nearly a dime from the survey two weeks earlier.”

Oh, wait. What’s that in the eighth paragraph? “The $2.33 mark remained well below the inflation-adjusted high — $3.03 a gallon, in March 1981.”

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So gas is really 25 percent cheaper than it was 24 years ago.

Try making that into a headline.

–T.L.

Thomas Lang was a writer at CJR Daily.