It took seven hours of Internet backlash on Wednesday night for the Internet to convince CNN that an article it published needed to be removed. The article? A piece written by CNN’s Elizabeth Landau, based on unpublished research, saying that women’s voting choices are affected by their ovulation cycles. For a time, the story was featured on the CNN homepage.

The original post has since been taken down and replaced with a holding page, but the whole thing is republished in full here.

Stories that engender big reactions, like this one, rarely disappear without a trace. The mushrooming coverage after the piece was taken down suggests CNN might have done more to either defend or apologize for their reporting in this case.

Here are the best bits from the piece:

The researchers found that during the fertile time of the month, when levels of the hormone estrogen are high, single women appeared more likely to vote for Obama and committed women appeared more likely to vote for Romney, by a margin of at least 20%.

and:

When women are ovulating, they “feel sexier,” and therefore lean more toward liberal attitudes on abortion and marriage equality.

In the comments, which are still visible on the holding page, readers expressed shock and disappointment at the poor standards of CNN in publishing the article. Twitter also lit up with responses:

The author of the article, Elizabeth Landau, voiced some clarifications:

Plenty of sites weighed in, too. Bust started their blog with, simply, “WTF.” Over at The Cut, Kat Stoeffel counseled women, “Please do not share this “science” with the Republican lawmaker in your life. He might actually believe it.” Washington Post’s Alexandra Petri contributed a particularly barbed assessment that stated, “I would go on, but I have to go turn into a werewolf now. That is what women do, yes? It is so weird that we can hold jobs and own property.”

Despite the obvious comedic potential of a post like this, the furor has raised some useful points, many of which surfaced in a live chat hosted by Kelly McBride of Poynter on the issue of unpublishing and its alternatives.

“The biggest argument against unpublishing is that it has a destabilizing effect on the audience,” McBride said, “which will place less trust in other information that you publish. If stuff just disappears, without a thorough explanation, people get very suspicious. So ultimately it’s bad for democracy and citizen participation in the marketplace of ideas.”

She also said that when unpublishing does occur, it should come with a big apology and explanation. Instead, CNN is offering radio silence, which stops the company from getting caught in a back-and-forth with readers but also fails to be transparent about what went wrong. If the post had appeared on The Huffington Post or Gawker, readers might expect sensationalist headlines and patchy reporting. Instead, many were upset that “a trusted news-source” would post on an unpublished study with such a strong gender bias.

Hazel Sheffield is a former assistant editor at CJR. Follow her on Twitter @hazelsheffield.