The future of the Village Voice looks uncertain after two big losses—its editor in chief and its music critic—were announced on Friday.
Editor in chief Tony Ortega revealed via a post on the “Runnin’ Scared” section of the site that he is leaving to pursue a book proposal about Scientology after five years at the helm of the free alt-weekly.
“There’s a feeling that they’ve been winding down for awhile,” said Steven Thrasher, who told CJR he was a proud staffer at the Voice for three years before he found out last month—when he tried to update a post and discovered his account had been deactivated—that he had been laid off,* along with fellow staff writers Camille Dodero and Victoria Bekiempis. “It felt funereal,” he said.
In the last two years of Ortega’s tenure as editor in chief, his focus on Scientology trumped his editorial duties, Thrasher said. “Our mission was to cover New York City news, so for our editor in chief to be so focused on one topic that was not relevant to New York City was frustrating. As a writer, I felt it was detrimental to our brand. I felt it was driving people away,” he said.
In his post on “Runnin’ Scared,” Ortega said that the release of Paul Thomas Anderson’s new film The Master and Maureen Orth’s Vanity Fair cover story on Scientology had influenced the timing of his announcement. “I’ve decided to take advantage of this moment to change directions,” he wrote. (A post in the New York Observer suggests Ortega may have been pushed to leave because of his distracting obsession with the alternative religion.)
The Voice’s celebrated music critic, Maura Johnston, has also left the company. Johnston said in a post on her Facebook page on Friday:
“today is my last day at the voice. thanks to everyone who wrote for me, made music worth writing about, and read the section. i’m very proud of the work i’ve done.”
Johnston later told David Carr of The New York Times that “the decision to leave was not mine.”
Two weeks ago, the Observer also revealed that it had seen an internal memo at Village Voice Media announcing that music writer Ben Westhoff, who attracted ire over a recent blogpost called “The 20 Worst Hipster Bands” in LA Weekly, had been put in charge of music coverage across all Village Voice Media titles. Johnston has made it clear that she prefers thoughtful analysis to pageview-driven lists. She also maintains a popular Tumblr page, where she posted a video on Saturday tagged “I’m not working for clickbait.”
Thrasher said that the editorial strategy at Village Voice Media, which owns 13 alt-weekly titles, including LA Weekly and the Village Voice, has shifted to creating content that can be used across regional titles. “Instead of taking steps to save the Voice and what it stands for, their strategy seems to be to run these national stories across all of their publications that are quite generic,” he said.
According to Media Decoder, VVM executive editor Christine Brennan is looking to hire a new Voice editor in chief in New York City.
CJR contacted Ortega and Johnston, but they declined to comment.
*Correction: An earlier version of this article erroneously stated that Steven Thrasher, Camille Dodero and Victoria Bekiempis had been fired, when actually they had been laid off.
Fired, lay-off, what' the difference? I mean, I know being laid-off, is when someone is let go because of a down economy, and that technically, one is hired back once the economy is up again. Bu tell these to the many that had been "laid-off" who are still waiting to be hired back or be hired at all. Laid-off is just sugar coating of being fired.
As for for Village Voice, yeah they lost me as a reader, and even thought the paper was free, I hardly picked it up (except maybe if I needed to paint a room or some chore where I needed newspapers) ever since Ortega took over and VV relied more on pageviews as opposed to good journalism.
#1 Posted by JOR, CJR on Tue 18 Sep 2012 at 04:13 PM
Tony Ortega is too good for village voice.. Yeah, Tony! Can't wait to see what's next!
#2 Posted by mary, CJR on Tue 18 Sep 2012 at 08:34 PM
Maura Johnston seems like a very nice person, but if the Voice wanted generic, they should have just stayed the course. Music writing doesn't get much more generic than Johnston's.
#3 Posted by kabosh, CJR on Wed 19 Sep 2012 at 06:21 PM
I guess what the Village Voice didn't realize was that there are many people who came to the site only to read Tony Ortega's Scientology postings. And then they looked around at other articles, ads, etc.
And Scientology articles actually are of national interest, so that fits with the expanded subject matter. Of course, the New York and regional information is interesting too.
But what brought me to the site was Tony O's Scientology work. Now I keep coming back hoping that there will be some news of him and his work. So I think they'll improve readership if the focus on Tony again.
If there's never anything new from Tony, I guess I'll stop coming. Too bad - I had just discovered him!
#4 Posted by There's more, CJR on Wed 19 Sep 2012 at 08:13 PM
As a corporate tool/henchman for the Village Voice Empire, and the guy responsible for those "generic" national stories, I must object! (with an exclamation point, no less) to two points in Hazel's story.
Take, for example, this week's national piece on fracking courtesy of Denise Grollmus, a fabulous young woman recently named a Fulbright scholar. I would humbly submit that it's both well-reported and well-written -- on a topic that's seen little attention in this depth. And since it deals with the mass pollution of our water supply, I dare say it might have something to do with the public interest in New York and elsewhere:
http://www.villagevoice.com/2012-09-19/news/boom-or-doom-fracking-environment/
You can judge for yourself, but when did stories like this become generic and unworthy of print?
I might also note that while Maura Johnston surely is a fine and talented woman (I've never actually met her), readers weren't particularly responding to what she was writing. Our music readership in New York was not just far below that of the villain Ben Westhoff in LA, but would occasionally even fall below our papers in Miami and Houston, cities with but a fraction of the audience.
We all know that sometimes even the most talented writers struggle to build an following. But at some point, isn't it incumbent upon a newspaper to find writers that readers reliably wish to read? If only, you know, to ensure there is a tomorrow?
I don't want to pick on Hazel, because she was likely just blasting out a quick story, which we've all done before. But being the Columbia Journalism Review and all, it would be nice to see a little more nuance and reportorial inquisitiveness the next time out of the gate.
I'm sure I could find a ex-Columbia Journalism Review writer who would readily tell me how shitty CJR is now that he's left. But that rarely makes it so.
Sincerely, Pete Kotz
Corporate Tool
Village Voice Empire
#5 Posted by Pete Kotz, CJR on Thu 20 Sep 2012 at 07:13 PM
Tony Ortega has at least one bestseller in him, since over the last two years he has transformed himself in to the world's expert on scientology. It's makes sense for him to maintain that expertise, and increasingly he is the go-to person for national media interviews about the subject. Pretty hard to do all that as a newspaper editor.
#6 Posted by Jean, CJR on Mon 24 Sep 2012 at 12:20 PM
Pete Kotz wrote: "since it [a story on fracking] deals with the mass pollution of our water supply, I dare say it might have something to do with the public interest in New York and elsewhere"
padikiller wonders: Has there been a documented case of pollution of any water supply anywhere in the known known Universe caused by fracking?
The last I read, there had never been any such case.
Unless this circumstance has changed, I don't think it is fair to make such a false claim in the name of "journalism".
"Activism", sure.... But not journalism.
It appears you may have gotten your "isms" confused.
#7 Posted by padikiller, CJR on Mon 24 Sep 2012 at 01:00 PM