Let me put this in another great journalist’s nutshell. “A great salesman never asks you what you want,” wrote Russell Baker. “He tells you what he’s got and why you want it.”

By and large, public interest depends on public knowledge. You cannot express interest in something you’ve never heard of. When Rupert Murdoch publishes “between 60 and 70 percent of the newspapers sold in Australia,” he effectively limits and controls what most Australians can have any interest in. This kind of dominance not only distorts the news, it corrupts the political world. Folkenflik tells us, for Murdoch in Australia, government favors have included “a paltry” price for prime publicly owned waterfront property for his Sydney film studio and a sweetheart deal with the federal government that gave him a 25-percent share and effective control of a national near-monopoly on pay-TV.

In the UK, Folkenflik recounts, a lot of editorial and campaign funding support was rewarded when Margaret Thatcher hand-carried him past British media regulators. When he was courting UK citizens, Murdoch said, “I think that the important thing is that there be plenty of newspapers, with plenty of different people controlling them, so there are a variety of viewpoints, so there is a choice for the public.” Forty years later, Murdoch owned four national newspapers, a network of satellite TV channels doing everything from news to sports to entertainment, and he had high hopes (shattered for now by the hacking scandal) of absolute control over the UK’s top satellite content provider.

In the US, he has somehow acquired and kept “waivers” that allow him to breach both kinds of bans on media “cross-ownership.” He has TV channels and newspapers in the same market. He has more than one TV channel in some markets. His film production company is allowed to supply his Fox TV network with programming. This is exactly what strong government and intelligent regulation is supposed to prevent.

And again, Murdoch’s “legalized” forays outside the rules have had a terrible spillover effect. Giving New York City mayors Ed Koch and Rudy Giuliani unprecedented front-page as well as editorial page support advanced their political ambitions and, not coincidentally, helped grease the skids for the not-yet-naturalized Murdoch to buy not just the New York Post, but WNEW-TV (now WNYW-TV) as well. And his financial and editorial support for federal-level politicians has enabled continuing breaches of the rules others must follow on “cross-ownership.”

Folkenflik revels along with Murdoch and several of his top henchpeople in their self-description as “pirates.” But this ain’t cute Johnny Depp. These are real pirates, outlaws who survive by breaking or evading legal and professional codes, by pillaging their legitimate competitors.

And yet, so far at least, no Murdoch has been prosecuted or dispossessed of his ill-gotten gains, despite clear evidence that he and his company have broken British and American laws.

In the US, a rival London tabloid reported, Murdoch’s News of the World tried to corrupt a former New York cop-turned private investigator by hiring him “to hack electronic phone records for people who had been killed in the 9/11 attacks.” Although the report was based on just two anonymous sources, it produced calls, from US Rep. Peter King among others, for an investigation. If one was done, no one has seen a result.

Then there is the 1997 Federal Corrupt Practices Act, which banned American companies, like Murdoch’s News Corp., from bribing public officials abroad. As Folkenflik says, “Illegal payments to police officers fell squarely within that definition.” As the ongoing trials in London show, high-ranking Murdoch executives did just that. Federal prosecution, anyone?

And where is the corporate outrage? As credentialed observers of American business Nell Minnow of GMI Ratings and Laura Martin of Needham and Co. noted respectively, “Murdoch’s leadership is a big, big mess,” and “if this had happened at a normal company, in theory, the board would have required the CEO to resign.”

Not our Rupert.

Here’s how Murdoch deals with questions from in-house. At the 2009 annual plutocrat party at Sun Valley, Fox Business anchor Stuart Varney asked Murdoch to address the phone-hacking, cop-buying scandals, and got: “I’m not talking about that issue at all today.”

“No worries, Mr. Chairman,” said Varney,”That’s fine with me.”

Rather than romanticizing them as rebels, let’s call them the pirates that they are. Murdoch’s “matey” army, “built,” Folkenflik says, “on personal and family ties [had] a clubbiness or mateship that was almost impossible for outsiders to penetrate.”

Folkenflik prefers a different, more legitimizing reference: “People invariably compared Murdoch to William Randolph Hearst, [but] that seems too limited a comparison. Perhaps he was more like the nation’s oil barons who pockmarked the countryside in drilling, [and] provided millions of Americans with a product they came to view as indispensable.”

Dave Marash is an award-winning broadcast journalist who has taught and reported on global issues for much of the past two decades. He now blogs at davemarashsez.blogspot.com/.