On a Wednesday night in December, Rachel Maddow, in a toreador-style black jacket, waits for her show to start. She types last-minute notes on her computer with the intensity of a graduate student. At the 30 Rock news television studio, with its red, white, and blue décor, late-night assistants running about, and two dozen television screens on all around her, Maddow seems in her element. And when the show begins, perhaps unsurprisingly, it is devoted to “Blago”—the thoroughly and hilariously embarrassing (and now former) Illinois governor Rod Blagojevich. Maddow asks the “awkward question,” as she puts it: Is Blago not well? She riffs a bit and then concludes, with a sarcastic smile, “Illinois, you are getting almost as fun to cover as Alaska!”

MSNBC’s The Rachel Maddow Show made its debut in the fall of 2008 and by October had grabbed 1.89 million viewers, beating CNN’s Larry King Live in the over-twenty-five and under-fifty-four demographic for that whole month. Maddow’s mocking on-air demeanor reminds many people of what they liked most about college. But she’s not just clever: she’s a tough-minded Rhodes Scholar, former aids activist, and an out lesbian. Her very existence as an anchor on cable television defies a number of different common wisdoms.

That’s all remarkable unto itself. But to my mind, what really makes the show special is how it embodies the rise of what I think of as sarcasm news. More and more news programs are likely to go absurdist in the coming months and years. As faith in and loyalty to traditional anchors wither, one can even hear ironic Maddowian intonations creeping into the delivery of CNN’s not-so-funny anchor Campbell Brown on her new show.

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