For more than thirty years, Keith Richburg has been a classy and distinguished presence at The Washington Post. Richburg served as bureau chief in Manila, Nairobi, and Paris, and also spent more than two years as foreign editor in Washington. One assignment had eluded him at the Post: New York bureau chief, a job that he finally obtained in late 2007. He never finished out his term. Last November, two days before Thanksgiving, Marcus Brauchli, the Post’s executive editor, walked into the New York bureau and shut it down. Brauchli was dressed in a tuxedo: his next stop that evening would be the Grand Ballroom of the Waldorf-Astoria, for the annual fundraising dinner for the Committee to Protect Journalists. Post reporter Karl Vick, who was in the bureau when Brauchli appeared, recalls: “Essentially Marcus said, ‘I’m dressed like an undertaker for a reason. I’m bearing bad news.’ ”
When I recently talked to Richburg, he was still somewhat surprised, but not bitter, about the demise of the New York bureau. (The Post, in the same week, also liquidated its bureaus in Chicago and Los Angeles.) “Nobody saw it coming,” said Richburg, who is now based in China for the Post. “I’m not sure Marcus saw it coming. We had just moved into new offices with Newsweek.” If the Post’s management wanted to close the trio of national bureaus, why couldn’t the bureau chiefs stay in those cities and work from home? “All of the bureau chiefs recommended the same thing,” said Richburg.
But Richburg had a chance to report from New York again, after all. He flew back to the city on May 1—the same day Faisal Shahzad tried to detonate a car bomb in Times Square. Richburg went to work immediately to assist the Post in coverage of that story. He is not unaware of the irony: “I was back to close down the bureau and clean out my apartment when a big story happened there.”
For years, the Post’s three national bureaus have produced vibrant and original journalism, and closing them was not something Brauchli was eager to do. Richburg recalls him saying: “I might regret that if something major happened there.” But it is Brauchli’s fate to be a newspaper editor in a time of diminished expectations and resources for journalism, and luck has not always been with him. He started in the basement of Dow Jones, and, twenty-three years later, clawed his way to the managing editor’s job at The Wall Street Journal—only to then find himself face to face with Rupert Murdoch.
He lasted eight months under Murdoch, who pushed him out in April 2008. Brauchli rebounded with impressive speed: three months later he was named executive editor of the Post—a job that, for forty years, had been held by only two men: Ben Bradlee and Leonard Downie Jr. But the newspaper that Brauchli joined is not the same Washington Post that James Fallows evoked in a 1976 Esquire profile of Bradlee—“the most exciting paper to work on, the most interesting one to read, and the one from which wrongdoers had most to fear.” Rather, it’s a news organization that has lost a staggering amount of money in recent years; that has endured four waves of buyouts; that was unnerved by a scandal unleashed by its forty-four-year-old publisher, Katharine Weymouth; and that, like many journalism outfits, is enduring an existential crisis about its future. The Post’s journalism can still be formidable—as evidenced by its “Top Secret America” investigation in July, and its impressive coverage of the BP oil spill—but it has diminished in reach and, some argue, quality. A former Post business reporter says: “Brauchli inherited something that was already adrift and in decline.”

The Post continues to decline. It's Op-Ed pages are bloated with predictable opinions and arrogant old White guys. they probably provide revenue via syndication, but it's a weak link in the paper and not a good way to engage younger readers. The local reporting is done by people obviously don't know or care about the DC area. they hope to do a Woodtsein and jump to something with more status. Theiy point with pride to the "AIDS spending scancal" consisted of reporting on something that had had happened several years prior, in which the principals had already left their positions and DC. The new political reporters are just awful and obviously take their cues from GOP hill staffers. Shailaigh Murray, Perry Bacon, Jr, and Lori Montgomery, in particular, are just awful. The paper's reporting on health care reform was devoid of information on the competing bills and their consequences--all horse race and GOP spin. The paper has become increasingly shallow and superficial in its reporting. Even 20 years ago, when I first moved to DC, the paper was uneven: then, a terrible Redskins-centric sports section, horrible movie reviewers, dumb science & health reporting, but solid hard news, except for the local reporting, which was weak. Now the whole paper is weak, except for a few slecet areas and columns. WaPo has lost excellent national and foreign reporters and it lost promising webstars (Froomkin, Weigle) who offended the wrong insiders. The paper's insiderish slant is killing it journalistically and preventing from seeing its own decline.
#1 Posted by Rich, CJR on Thu 16 Sep 2010 at 03:09 PM
This is a really solid piece. Congratulations.
Tom Edsall
#2 Posted by Thomas B. Edsall, CJR on Thu 16 Sep 2010 at 08:10 PM
The Post has morphed into a conservative newspaper in a liberal metropolitan area. The newspaper may have done some market surveys, which show that their readership consists increasingly of older, affluent and conservative white folks. "Content" seems to be largely from inside-the-Beltway right wing think tanks. Hence, a boring newspaper in its last days.
#3 Posted by James Simmons, CJR on Fri 17 Sep 2010 at 09:59 AM
There is a parallel between the “salons” scandal and The Post’s daily reporting on Washington. It is clear in both instances that access is paramount at the paper. Top officials, both on the business and editorial side, want to give access to make money and maintain access by formulating most of its stories in the “he said, she said,” mode. It still has more resources than most papers, but it is clearly no longer a journalistic leader.
#4 Posted by Bob Griendling (NewsCommonsense.com), CJR on Fri 17 Sep 2010 at 10:54 AM
Brauchli should be on a sort leash, if he is not already. While the staffers at the Post remain some of the best, their writing and the editing have nothing to do with Brauchli. They were great journalists and editors before he arrived. He is aloof and not well-respected, not in the newsroom or throughout the paper. Forget about reporters and editors comparing him to past greats, they are intelligent enough to evaluate his leadership ability on merit. That said, there are more issues with Post management than just Brauchli. Ms. Weymouth has surrounded herself with a group of individuals that have failed to gain the respect of those they were put in charge to lead.
#5 Posted by Cameron, CJR on Sat 18 Sep 2010 at 09:19 PM
I confess I haven't read the Post in years, so have no idea how good or bad the paper is now. And it's clear that Brauchli has made more than his share of missteps, some major; few of even his friends would argue otherwise. So it's easy to see where things have gone badly since he took over.
But the broader question that the article begs is, what would success look like? It's a paper that has lost at least a quarter of its staff, was saddled with a split print/online newsroom (in two locations), faced with plunging revenues and other challenges.
Downie, to his credit, managed the journalism at the Post exceptionally well over the years of declining resources; he may well have been the best at it among US editors. But it didn't really put the paper on any firmer a financial footing, and Brauchli's job now is to try and find some sustainable business with fewer and fewer resources.
That's not to say he's doing a good job at all; only that this is pretty untrod ground for everyone. There are few US papers that could stand a comparison with their 10- or 20-year-ago selves.
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