Two key questions for magazines are whether they can transfer subscribers over to tablets while continuing to get paid for and how much advertisers will pay on that format compared to print. Newsweek is trying to transition as many of its 1.5 million subscribers over to digital all at once, which almost certainly won’t work.
But it will be worth watching, particularly for publishers who aren’t yet forced to make the jump, just what Newsweek can salvage.
— Further reading:
Newsweek is dead … long live Newsweek? The end of its print run may not be all doom and gloom.
Content is king and just changing the technology used to deliver it cannot be the path to assured success.
In the case of content-confused Newsweek, the economic benefits of new technology simply means that the cost of failure has been reduced.
#1 Posted by Kimberley, CJR on Thu 25 Oct 2012 at 12:14 PM
"giving the illusion of success"
Aren't those mag revenue numbers you gave, based off of published rate card prices - which nobody actually pays?
#2 Posted by cas127, CJR on Mon 26 Nov 2012 at 02:00 PM