Two key questions for magazines are whether they can transfer subscribers over to tablets while continuing to get paid for and how much advertisers will pay on that format compared to print. Newsweek is trying to transition as many of its 1.5 million subscribers over to digital all at once, which almost certainly won’t work.
But it will be worth watching, particularly for publishers who aren’t yet forced to make the jump, just what Newsweek can salvage.
— Further reading:
Newsweek is dead long live Newsweek? The end of its print run may not be all doom and gloom.
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