“I want you to do what’s best for the company. Don’t you and the boys worry about dividends.”

—Jane Bancroft, of Dow Jones’s controlling family, giving instructions to a Dow Jones executive after the suicide of her husband, Hugh, in 1933.

“The family was screwing it up right and left. My focus was more on, Jesus Christ, how am I related to these people?”

Natalie Bancroft, an heir, after the family approved Dow Jones’s sale to News Corp. in 2007. She is now a News Corp. director.

It was inevitable, wasn’t it, that the scandal now consuming News Corp.’s U.K. wing would spread to the New York unit that publishes The Wall Street Journal, Dow Jones, formerly an independent, financial-information powerhouse, now a blip on News Corp.’s balance sheet.

Les Hinton, whom Rupert Murdoch named Dow Jones CEO after the 2007 takeover, resigned this afternoon, having previously presided over rampant phone hacking at News International, the British newspaper unit, and having told Parliament that he had looked into the matter and found that only a single reporter —one—had been involved.

The WSJ’s top editor, Robert Thomson, in praising his friend Hinton in a memo to staff (h/t Peter Kafka), said, “There will be a certain amount of uncertainty in the coming days….” That’s putting it mildly. As it is, the WSJ, the global financial news leader, has been an afterthought in News Corp.-self-immolation coverage, a story it would, under other circumstances, own. Its biggest contribution so far has been an interview with the boss. Naturally, the staff is at sixes and sevens, as the Daily Beast reports, trying to divine the future of their employer while trying to cover the story from the inside out. That can’t be easy.

But the larger issue for readers is that Dow Jones was fumbled away to a company that sneers at public-service journalism, and was so fumbled at the very brink of an historic financial crisis. I wrote that the Journal missed the moment in the first critical year, then moved on way way too early, leaving others to do the best work, and leaving so, so much undone. Who knows what we still don’t know?

So it was annoying, to say the least, to see members of the Bancroft family step forward after all these years to say they wouldn’t have sold to News Corp. in 2007 if only they had known then what they know today.

Here’s a snipped from the piece by ProPublica’s Dick Tofel, a former Dow Jones executive and Barney Kilgore biographer:

“If I had known what I know now, I would have pushed harder against” the Murdoch bid, said Christopher Bancroft, a member of the family which controlled Dow Jones & Company, publishers of The Wall Street Journal. Bancroft said the breadth of allegations now on the public record “would have been more problematic for me. I probably would have held out.”

The quote that rankles the most is from Bill Cox III:

Cox said he is “happy about the price we got” for Dow Jones. “I’m pretty happy being out of the newspaper business altogether.”

But it must be remembered that Bancrofts talking here were mostly among the hardy few who back in the late 1990s, after DJ had already run aground on the shoals known as Telerate (backgrounder here), pushed for leadership and strategic changes and were ostracized for their efforts. Too bad. DJ still had ten full years to come up with a new strategy before it was sucked into the News Corp. maw.

Ah, well.

Dean Starkman Dean Starkman runs The Audit, CJR's business section, and is the author of The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Journalism (Columbia University Press, January 2014).

Follow Dean on Twitter: @deanstarkman.