Among the 177 (and counting) mentions on cable news over the past two days of The World’s Most Famous Ex-Flight Attendant, Steven Slater, Slater has been called:
“a rock star,” CNN
“a hero,” CNN
“a folk hero,” Fox News, MSNBC
“a modern folk hero,” CNBC
“a working class hero,” Fox News, CNN
“our boy,” Fox Business Network
“our friend,” MSNBC
“America’s Sweetheart,” MSNBC (Sorry, Julia Roberts. Sandra Bullock?)
“America’s newest train wreck celebrity,” HLN (Sorry, Snooki.)
On HLN, the bestowing of that last honorific was immediately followed by a discussion about whether Slater therefore merited a “reality show” or “at least a film based on this scenario” or “if not a movie, a Bud Light commercial.”
For their part, the network morning news shows have dubbed Slater:
“a modern day version of Network’s Howard Beale,” GMA
“a high-flying hero,” Today Show
“an anti-hero,” GMA
“a folk hero,” GMA, Today Show, The Early Show (and Nightline)
“an instant icon,” The Early Show
All of which seems a decent segue into this Atlantic piece by Sheelah Kolhatkar about “TV news broker” Larry Garrison and “the creeping” — and, creepy — “influence of money in television news.” In part:
There is no single term that fully captures what Garrison does for a living, although it involves a lot of time spent cajoling people over the phone. He’s sometimes called a fixer, a story broker, or—his preference—an independent television producer and consultant, but all the titles mean the same thing: Garrison gets paid to bring tabloid stories to TV news programs. Missing toddlers, murdered coeds, septuplets, serial killers—an endless parade of freaks and victims is marched through the studio sets of Dateline NBC, 20/20, Good Morning America, Inside Edition, and countless other shows, all to satisfy viewers’ seemingly insatiable appetite for real-life tears and melodrama. Sometimes network bookers go out hunting for subjects themselves, armed with bouquets of flowers and boxes of tissues and the names of their star anchors (Diane Sawyer, Matt Lauer) as chits. In many cases, though, Garrison gets there first, locks up the rights to the person’s story, and becomes an unavoidable middleman in whatever transactions follow.
Kolhatkar “couldn’t find any [TV news producers] who would comment on the record” about Garrison, who told Kolhatkar that “no matter what the networks might argue… ‘they all pay’” (typically for “other materials,” not, um, the interview).
Another scene in the story has Garrison watching
a group of talking heads on Fox News… analyzing the story of a 19-year-old boy named Colton Harris-Moore who went on a crime spree in Washington state and then disappeared into the woods. Garrison says that he isn’t going to pursue the story—“it would influence kids”—but if he did, he might call the kid’s mother: “I’d like to do a movie and a book entitled In the Middle of Nowhere” he would tell her. “Or something glamorous. I’d lock up his rights, and when he’s caught, I’d own his rights and have his exclusive interview.”
If Garrison were to “get” The Steven Slater Story (Enjoyed The Flight: My Chute Ride to Heroism, or something glamorous), chances are he’d give the Big Three networks first crack. “[A] sit-down interview on a network talk show,” Garrison told Kolhatkar, is “more valuable—’classier’—than a three-minute sound bite on a cable program.”

'The Atlantic' Profiles TV's News King
By Alex Weprin on Aug 11, 2010 10:45 AM
The name Larry Garrison probably doesn't ring many bells to the average TV news viewer, but they have almost certainly seen his handiwork on the air.
As many TV news bookers and producers know, Garrison is one of the industry's most prominent "fixers," someone who delivers tabloid stories and interviews to programs looking for some spice... or at least an exclusive.
The Atlantic profiles Garrison, dubbing him "The News Merchant":
Missing toddlers, murdered coeds, septuplets, serial killers-an endless parade of freaks and victims is marched through the studio sets of Dateline NBC, 20/20, Good Morning America, Inside Edition, and countless other shows, all to satisfy viewers’ seemingly insatiable appetite for real-life tears and melodrama. Sometimes network bookers go out hunting for subjects themselves, armed with bouquets of flowers and boxes of tissues and the names of their star anchors (Diane Sawyer, Matt Lauer) as chits. In many cases, though, Garrison gets there first, locks up the rights to the person's story, and becomes an unavoidable middleman in whatever transactions follow.
News networks and programs all insist they do not pay for interviews with subjects, but as we have written, they often do. Garrison serves as a middleman, becoming the fig leaf that allows them to maintain some semblance of innocence:
Indeed, most network news divisions are officially prohibited from paying sources for interviews, but they can get around that problem in any number of ways. In addition to paying a fee to a middleman, rather than to a subject, the network might conduct the interview in a lavish location, with all expenses paid and tickets to Broadway shows or Disney World thrown in. Or the network might pay for the use of a photo or video, with the interview coming along "for free." Sometimes, a trashier evening tabloid show will license photos and get a coveted interview, and then both are recycled onto a more respectable morning or evening news program on the same network, which can broadcast them freely while leaving its own checkbook unsullied. In each instance, everyone knows what's happening except the viewers.
Bio:
Larry Garrison is an Executive Producer/Author/Journalist/Media Consultant and is president of SilverCreek Entertainment.
Mr. Garrison has been in the film and television industry for over 25 years, and was partnered with Director/Producer Scott Brazil. Larry and Scott have a combined track record that is inclusive of "The Shield," "Caught In The Act," for NBC with Dick Clark, "Hill Street Blues," "Sweet Justice," "Nash Bridges," the hit CBS movie "Like Mother/Like Son," starring Mary Tyler Moore with highly recognized awards such as Emmy's, Humanitarian and the NAACP award and more.
Mr. Garrison co-authored the New York Times best selling book "Aruba: The Tragic Untold Story of Natalee Holloway and Corruption in Paradise," with Natalee Holloway's father Dave Holloway.
Another best selling book Larry was responsible for is titled "Son of the Grifter" based on the Mary Tyler Moore film that he executive produced for CBS. The book won the Edgar Allen Poe Award for True Crime.
Larry has also produced segments of "20/20," "Good Morning America," "PrimeTime," "Greta,""48 Hours," and many other major shows. He has worked with ABC News and AOL/Time Warner as a consultant working and producing major sweeps stories all the way to the White House.
Thomas Nelson Current released Mr. Garrison’s memoirs titled “THE NEWSBREAKER”. A television series is in development.
Larry has consulted and lectured with major corporations. He has also worked with actors on their careers, as exemplified in his best selling book “Breaking Into Acting for Dummies.” The book was featured with Ben Affleck in “People Magazine”.
#1 Posted by Larry Garrison, CJR on Fri 6 May 2011 at 12:18 PM