David M. Rothschild, Elliot Pickens, Gideon Heltzer, Jenny Wang, and Duncan J. Watts are the authors of this piece. David Rothschild is the senior principal researcher at Microsoft Research. Elliot Pickens is a PhD candidate at the University of Wisconsin-Madison. Gideon Heltzer is at the Latin School. Jenny Wang is a predoctoral researcher at Microsoft Research. Duncan Watts is the Stevens University Professor and Penn Integrates Knowledge (PIK) Professor at the University of Pennsylvania.