Trushar Barot and Eytan Oren are the authors of this article. Trushar Barot is Mobile Editor for the BBC World Service Group. He has been leading innovative approaches on messaging platforms at BBC News since January 2014. His work has included the launch of the world’s first news service inside WhatsApp, during the Indian elections in the spring of 2014 and the subsequent Peabody award-winning Ebola WhatsApp ‘lifeline’ information service. He has also helped shape the broader media industry’s vision and strategy on messaging platforms through his open editorial experiments on a range of other chat apps: LINE, WeChat, Viber, BBM, Mxit and Yo. Trushar previously led the UGC and Social Media hub in the BBC’s main newsroom and has over 20 years of experience in the British media, covering newspapers, radio, TV, online, social and digital. Eytan Oren is the CEO of Block Party, a messaging app consultancy that helps media owners, brands, agencies, and celebrities build strategy and creative campaigns for platforms like Snapchat, Kik, Viber, LINE, and Tango. Clients include The New York Times, iHeartMedia, Global Poverty Project, and Purpose. Eytan recently led several groundbreaking messaging app marketing campaigns—including One Direction on Kik, and the first live stream concert on a chat app for Global Citizen Festival. He holds a degree in music from Columbia University, and has also held positions at Google and IPG Media Lab.