AdAge points out that Apple’s new tablet may not exactly part the sea for the press, but it will probably at least help a bit by increasing the company’s advertising budget.
But that’s only if the press quits giving Apple so much free advertising. And that’s not even talking about the crush of breathless stories and live blogs that accompany its pronouncements. Here’s the home page of The Wall Street Journal three hours before the Apple event:
Why buy the cow, you know?
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Amen on the Apple item. The national media fawn all over Apple. The fact is they charge twice as much as their competitors for everything they make. In my opinion, they could have been the Toyota or Honda of the computer industry, but instead decided to be the BMW or Mercedes (they are high-end niche product). The value of Apple is in its software, but the company’s insistence on controlling the hardware has made their products much more expensive than they should be.
#1 Posted by Wayne Heilman, CJR on Wed 27 Jan 2010 at 07:57 PM
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#2 Posted by chris, CJR on Wed 3 Feb 2010 at 02:15 PM