Google’s Eric Schmidt just can’t keep his foot out of his mouth.
The guy has a proclivity for giving Big Brother-like quotes to the press—which would be quaint if the guy didn’t have so much access to so much of our private information.
Do Google’s flacks sweat when Schmidt gives an interview? Or are they stuck in the Google Is Good bubble with him, helped along by a mostly admiring press, as well as gurus who implicitly compare the company to Jesus Christ?
Holman Jenkins interviewed CEO Eric Schmidt in Saturday’s Wall Street Journal editorial pages and came away with some gems (emphasis mine):
“I actually think most people don’t want Google to answer their questions,” he elaborates. “They want Google to tell them what they should be doing next.”
Let’s say you’re walking down the street. Because of the info Google has collected about you, “we know roughly who you are, roughly what you care about, roughly who your friends are.” Google also knows, to within a foot, where you are. Mr. Schmidt leaves it to a listener to imagine the possibilities: If you need milk and there’s a place nearby to get milk, Google will remind you to get milk. It will tell you a store ahead has a collection of horse-racing posters, that a 19th-century murder you’ve been reading about took place on the next block.
And this:
Mr. Schmidt is a believer in targeted advertising because, simply, he’s a believer in targeted everything: “The power of individual targeting—the technology will be so good it will be very hard for people to watch or consume something that has not in some sense been tailored for them.”
That’s a bit scary when you think about it.
Jenkins quotes Schmidt on the implications of his company and Internet culture sounding like someone deep across the border into La La Land:
He predicts, apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites.
Again, it’s worth remembering what Schmidt has said previously about privacy.
Like this:
If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.
“The only way to manage this is true transparency and no anonymity. In a world of asynchronous threats, it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it.”
There was the Google Buzz privacy debacle where Schmidt’s company unilaterally and intentionally exposed users’ most-frequent email contacts. Never mind, that: “Nobody was harmed.”
Schmidt isn’t alone in this line of thinking, of course. It’s something of a disease in Silicon Valley, apparently. Facebook has repeatedly and aggressively violated its users’ privacy.
Why do you think it is that these Internet titans with so much access and control over our information have far looser views on privacy than the rest of us?
As Ryan Tate, who has done excellent work holding these guys’ feet to the fire, has said
The philosophy that secrets are useful mainly to indecent people is awfully convenient for Schmidt as the CEO of a company whose value proposition revolves around info-hoarding.
I should say they have far looser views on privacy for us, the non-billionaires. Remember when Schmidt threw a fit over an awesome story Cnet did putting together his “private” details via public Google searches? High hypocrisy. It’s also worth remembering this fun Tate story about what Schmidt doesn’t want online about himself.
Jenkins takes a skeptical tone here in this well done piece, here about Google’s privacy and antitrust scrutiny:
Now that the tables are turned, he says, Google will persevere and prevail by doing what he says Microsoft failed to do—make sure its every move is “good for consumers” and “fair” to competitors.
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There's no shortage of rhetoric (some highly technical but opinionated nonetheless) being thrown at Google especially with respect to how dangerous, evil, or invasive it has become. Staunch arguments are frequent claiming that Google manipulates information and the public and that it is destructive in several of its motions. And of course, some of the warnings are that Google might become some distorted information tyrant in the not too distant future, so be on your guard. I’m going to take a somewhat different stance here, not so much in defense of Google, but rather what it is we should really be focused on with regards to “Dangerous Corporations” especially within the corporate environment of 2011.
I would like to address this big concern with Google as a highly dangerous entity. First of all, how dangerous can it possibly be? Second, how dangerous can it get considering the fact that it doesn’t create anything tangible? Even if it were to maliciously spy on a large swath of the browsing public, how dangerous could it possibly get? Before readers jump to quick answers, first consider this: Google is an internet giant with more than just a roomful of employees. It is an exceptionally large corporation, a Mega Corporation with employees everywhere, a massive collection of people all of whom no doubt do not share some common ideology other than the fact that many of its employees most likely want their employer to stay in business, to succeed, and stay healthy in many ways. Google's collective force and vision, its business path, might mean further expansion to some employees, it might not mean anything of the sort to other employees. People get alarmed when they hear reports about events and information pertaining to the likelihood that the Google network is becoming either overly invasive or that it stands to become a monopoly as such. Remember, Google doesn't produce anything we can touch. Like many parts of those items attached to the internet it was assembled rapidly. Despite its size, it could also be rapidly disassembled if it suddenly were to become a reckless player. A major shift from a company like Google, still a very new company, towards outright invasive behavior and/or a zealous approach to gathering information could amount to a quick business-death-sentence, especially if substantiated reports of such behavior gather any sort of media momentum. This is part of the risk when a company provides a virtually invisible service. Its business hull consists of select intangible parts adjoined to one another, fragile pieces held together by rivets of trust. And Google can't afford to lose trust. If Google makes big waves in certain areas then it simply won't last no matter how big it is. A ship that size could potentially go down quickly.
Regardless of how Google tracks information, even if much of that collected information might appear to be very personal, again I ask the question: How dangerous can Google get? Also, does it in any way monitor itself? Short of any moral code or company mission that is firmly grounded on safe and best business practices, is there a design fail-safe within Google itself that won't or can't allow it to push the information envelope too far, even if the behavior of its directors or the motions of its business plan become increasingly suspicious? Google prompts a host of questions. But the age is changing. Given the information landscape of today. Given the competition of internet entities that provide similar services. Given the demands of intelligence and this new trump card called The Patriot Act that is available to play. Given the speed of communication and the outright responsibility that the media has to report accurate information and to make it quickly available to the general public. Given the fears that many people have about protecting their own personal information, and their own identities, and that being tracked or monitored by any
#1 Posted by Daniel A. Pino, CJR on Sat 4 Jun 2011 at 05:51 AM