The New York Times fronts a story that illustrates well the asymmetry of information between the financial industry and those it hawks its wares to.

In this case, it’s Morgan Keegan selling muni-bond derivatives to Lewisburg, Tennessee, pop. 10,413, and other small towns in the state. The firm pitched the derivatives as can’t-hardly-lose money savers, but they’ve since blown up in the town’s face in a way it couldn’t have imagined.

Five years ago, this small factory town was struggling to pay the interest on a bond for new sewers. Bob Phillips, Lewisburg’s part-time mayor and full-time pharmacist, was urged by the town’s financial adviser, an investment bank named Morgan Keegan & Company, to engage in a complex financial transaction to lower interest rates.

When a Lewisburg official attended a state-sponsored seminar intended to lay out the transaction’s benefits and risks, he was taught by investment bankers from Morgan Keegan.

And when Lewisburg decided to go ahead with the transaction, who was there to make the deal? Morgan Keegan.

In January, local officials were shocked to discover that annual interest payments on the bond had quadrupled to $1 million. Morgan Keegan, they said, did not serve them well in any of its roles.

This is the problem with the blame-the-homeowners movement writ large: It supposes that these things are fair negotiation, with neither side having a major advantage over the other. It supposes that financial advisers like mortgage brokers don’t have a fiduciary responsibility to those they sell to (where they don’t in a legal sense—they always do in an ethical and moral sense— they should). It supposes corporations and agents should have immunity from selling products that blow up in their customers’ faces.

Like for instance:

“We’re little,” Mr. Phillips said, “and we depend on people wiser than us in financial ways to keep us informed, tell us what things mean, and I really didn’t think we got that.”

Times reporter Don Van Natta Jr. has found a really good vehicle to tell this story. Not only did little Lewisburg get hammered, others in Tennessee did, too.

The municipal bond marketplace was so lightly regulated that in Tennessee Morgan Keegan was able to dominate almost every phase of the business. The firm, which is based in Memphis, sold $2 billion worth of municipal bond derivatives to 38 cities and counties since 2001, according to data compiled by the state comptroller’s office.

And that’s just a small part of the bigger national picture:

Lewisburg is one of hundreds of small cities and counties across America reeling from their reliance in recent years on risky municipal bond derivatives that went bad. Municipalities that bought the derivatives were like homeowners with fixed-rate mortgages who refinanced by taking out lower-interest, variable-rate mortgages. But some local officials say they were not told, or did not understand, that interest rates could go much higher if economic conditions worsened — which, of course, they did.

It’s interesting to note that firms do themselves a favor by talking in these stories. Morgan Keegan does here even though it probably knew it was coming under the hammer. After all, it had a pretty conspicuous conflicts of interest here: It advised the municipalities on the swaps.

But it’s the same old song: They can advise you, but it’s all up to you, and they can’t take any responsibility for their advice:

“People are upset; we’re upset, too,” said Joseph K. Ayres, the firm’s managing director. “We’ve been very successful helping a lot of communities try to weather this storm. Obviously, there are going to be a few disappointments. People are going to look to find a scapegoat. We’re big boys and girls. We understand that.”

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.