mine Can Be Yours (For Free)

Per the AP, Time Inc.:

is experimenting with a customized magazine that combines reader-selected sections from eight publications [Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure] as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.

Called mine, the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle…

The magazine is free but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000…

Lexus, apparently “came up with the idea.” Does this make mine a “badly motivated” magazine?

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Liz Cox Barrett is a writer at CJR.