The Onion works its customary magic in its newsstand edition this week with a special edition “All-Paper Salute to the Environment”, that’s as to-the-point a mocking of the hypocrisy of the publishing industry’s green issues as we’ve seen.

Inside it has a well-worth-reading oldie but a goodie headlined “450,000 Unsold Earth Day Issues of ‘Time’ Trucked To Landfill.”

Bonus headlines in the rail: “COMPANIES: How To Make Millions By Switching To A Green-Colored Logo” and on its online fake-magazine cover: “Our Fragile Ecosystem. Can it Continue To Turn A Profit?”


Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.