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Before Elon Musk, there was Henry Ford: an attention-seeking car manufacturer, newspaper owner, and media celebrity who pushed reactionary views on the public and transformed society around his business interests. “Fordism” was more than a mode of production, it was a way of organizing society, involving large factories, nuclear families, stable employment, and affordable cars, refrigerators, and televisions.
In a new book, Muskism, Ben Tarnoff, a technology writer, and Quinn Slobodian, a historian at Boston University, analyze Musk in similar terms, as a maverick businessman who stands for a new type of society and a new social contract. They find that “Muskism” provides a far more dystopian package than Fordism’s offering. It is a world of strict and unforgiving hierarchies where governments exist in symbiotic relationship with Silicon Valley, social welfare erodes, and Musk is a self-appointed “techno-king.” Want safety or stability? Buy a Cybertruck.
In this episode of the Journalism 2050 podcast, Tarnoff and Slobodian join cohosts Emily Bell and Heather Chaplin to discuss Muskism’s vision of society, where it came from, and what the implications for journalism are. What does Muskism offer the public besides dystopia? How did Musk’s purchase of Twitter fit into his plans? What does journalism free from Muskism look like?
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